Informações sobre o curso
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Redefinir os prazos de acordo com sua programação.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglês

Legendas: Inglês, Vietnamita, Árabe

Habilidades que você terá

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...

Inglês

Legendas: Inglês, Vietnamita, Árabe

Programa - O que você aprenderá com este curso

Semana
1
21 minutos para concluir

Introduction and Course Materials

3 vídeos (Total 21 mín.)
3 videos
0.2 What Is Entrepreneurship?5min
0.3 Can You Teach Entrepreneurship?6min
3 horas para concluir

Module 1: Introduction to Entrepreneurship

9 vídeos (Total 137 mín.), 2 leituras, 1 teste
9 videos
1.2 Profile of the Entrepreneur5min
1.3 Entrepreneurship in Established Firms18min
1.4 Venture Creation's Role in Society8min
1.5 Types of Enterprises5min
1.6 Technology Entrepreneurship14min
1.7 Impact Entrepreneurship13min
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15min
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with the Founders of Terrafugia and Wanderu10min
1 exercício prático
Module 1: Introduction to Entrepreneurship Quiz20min
Semana
2
2 horas para concluir

Module 2: Opportunity Analysis

7 vídeos (Total 91 mín.), 2 leituras, 1 teste
7 videos
2.2 Push and Pull and the Sources of Innovation13min
2.3 Customers as Sources of Opportunities16min
2.4 Importance of the Idea (VIDE Model)13min
2.5 Assessing Opportunities7min
2.6 The Tournament Approach7min
(Optional) From Idea to Opportunity: Interview with Amy Errett24min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with Founders of TemperPack and Of Mercer10min
1 exercício prático
Module 2: Opportunity Analysis Quiz20min
Semana
3
2 horas para concluir

Module 3: Markets, Need-Finding and Planning

8 vídeos (Total 107 mín.), 2 leituras, 1 teste
8 videos
3.2 Understanding User Needs26min
3.3 Competitive Analysis9min
3.4 Generating Ideas with Individuals and Groups4min
3.5 Planning: Assumptions11min
3.6 Planning: Discovery Driven Planning17min
3.7 Planning: Discovery Driven Planning Worksheet8min
(Optional) Talent Management and Development: Interview with Jackie Reses15min
2 leituras
PDFs of Lecture Slides and Better Desk Spreadsheet10min
Audio Interview with Founders of Minibar and Relay Rides10min
1 exercício prático
Module 3: Markets, Need Finding and Plannning Quiz20min
Semana
4
2 horas para concluir

Module 4: Pitching, Testing, and Prototyping

8 vídeos (Total 97 mín.), 2 leituras, 1 teste
8 videos
4.2 Testing your Idea: Customer Interviews9min
4.3 Testing your Idea: Surveys17min
4.4 Creating a Prototype: Physical Goods19min
4.5 Creating a Prototype: Software17min
4.6 Creating a Prototype: Services4min
4.7 Summary and What's Ahead1min
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20min
2 leituras
PDF's of Lecture Slides10min
Audio Interview with Founders of Caviar10min
1 exercício prático
Module 4: Pitching, Testing and Prototype Quiz20min
4.8
473 avaliaçõesChevron Right

67%

comecei uma nova carreira após concluir estes cursos

62%

consegui um benefício significativo de carreira com este curso

Principais avaliações do Entrepreneurship 1: Developing the Opportunity

por GGDec 4th 2018

Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.

por AGMay 5th 2017

'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.

Instrutores

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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

President and Co-Founder at Idea Farm Ventures (IFV)
Marketing
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Kartik Hosanagar

Professor
Wharton School
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School

Sobre Universidade da Pensilvânia

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Sobre Programa de cursos integrados Empreendedorismo

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Empreendedorismo

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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