Informações sobre o curso
4.8
550 classificações
71 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Venture CapitalExit StrategyFinanceEntrepreneurship
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 1-2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 hora para concluir

Business Models and Keeping Customers

This module was designed to introduce you to some of the key activities you can do in order to reach and sustain profitability. You'll learn the most important rule of entrepreneurship, the different kinds of business models, how to determine who your best customers are and how to develop strategies to retain them. You'll also hear from a successful entrepreneur and venture capitalist from Greylock Partners, who will talk about what indicators of success his firms looks for when deciding where to invest. By the end of this module, you'll be able to use business models to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment from venture capital....
Reading
4 vídeos (total de (Total 54 mín.) min), 1 leitura, 1 teste
Video4 videos
Crafting Your Business Model10min
Lifetime Value of Customer26min
Greylock Partners: Joseph Ansanelli14min
Reading1 leituras
Lecture Slide PDFs10min
Quiz1 exercício prático
Building a Business Model and a Customer Base Quiz20min
Semana
2
Horas para completar
2 horas para concluir

Financing, Valuation, and Terms

In this module, you'll learn the five most common methods of financing, and explore the financing process in depth. You'll also learn strategies for valuing your own company, and how venture capital and angel investors use valuations in negotiating milestones, influence and control. You'll discover how term sheets work, and what the terms mean, and you'll also examine the other terms used when financing with angel investors, friends and family, loans, and crowdfunding. By the end of this module, you'll be able to pick the financing pathway that's best for your enterprise, use common valuation strategies to set a reasonable price for your company, and negotiate favorable terms....
Reading
4 vídeos (total de (Total 79 mín.) min), 1 leitura, 1 teste
Video4 videos
Financing: Rounds and Raises13min
Equity Financing: Valuation26min
Equity Financing: Terms and Term Sheets18min
Reading1 leituras
Lecture Slide PDFs10min
Quiz1 exercício prático
Financing Methods and Valuation Quiz20min
Semana
3
Horas para completar
2 horas para concluir

Private and Public Financing, and Calculating Breakeven

This module was designed to give you a closer look at the advantages and disadvantages of both public and private financing, and to provide you with some simple but powerful tools for estimating how much capital you will need. You'll learn about the added benefits of working with venture capital firms, when and why to consider debt financing, and the latest trends in crowdfunding. You'll also learn to calculate how much money you are losing each month (the burn rate), and when you can expect to become self-sustaining (the breakeven point). By the end of this module, you'll be able to perform your own breakeven analysis so you can make a more informed choice about the best source of financing for you company....
Reading
5 vídeos (total de (Total 65 mín.) min), 1 leitura, 1 teste
Video5 videos
Financing: Crowdfunding21min
Debt Financing13min
Burn Rate4min
Breakeven Analysis8min
Reading1 leituras
Lecture Slide PDFs10min
Quiz1 exercício prático
Choosing Financing, and Calculating Breakeven Quiz20min
Semana
4
Horas para completar
1 hora para concluir

Elements of the Pitch and Exit Strategies

In this module, you'll learn the three key elements of your pitch to funders, and the examine the most common methods of exiting the entrepreneurial phase. You'll learn the structure and best practices for an executive summary, your pitch deck, and your pro-forma financial statements, and discover why these are so important to potential investors. You'll also learn the key differences between taking your company public and having it acquired by another, larger firm, and explore which method is best for preserving innovation. By the end of this module, you'll be able to create an effective pitch, and begin developing an exit strategy for your company that's relevant, effective and profitable....
Reading
4 vídeos (total de (Total 51 mín.) min), 1 leitura, 1 teste
Video4 videos
Pro Forma Financial Statements18min
Entrepreneurial Exits17min
Course Wrap-Up1min
Reading1 leituras
Lecture Slide PDFs10min
Quiz1 exercício prático
Strategies for the Pitch and the Exit Quiz20min
4.8
71 avaliaçõesChevron Right
Direcionamento de carreira

57%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

56%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por MGApr 1st 2017

Love this course, especially in planning a new start-up. I can take these lessons and incorporate them into my planning process. That is precisely what I'm going to do.

por CSApr 12th 2018

I have always been in start up business, and I deal with these everyday, and yet I still learned plenty from this course. Many thanks to all the professors. :)

Instrutores

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Sobre o Programa de cursos integrados Entrepreneurship

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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