Informações sobre o curso
4.8
106 classificações
29 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Sales PresentationElevator PitchFinanceEntrepreneurship
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 9 horas para completar

Sugerido: 2 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Start Here

Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review. ...
Reading
5 videos (Total 75 min), 4 leituras, 1 teste
Video5 videos
Competitive Analysis (Entrepreneurship 1)9min
Testing Your Ideas - Surveys (Entrepreneurship 1)17min
Planning - Assumptions (Entrepreneurship 1)11min
Entrepreneurial Strategy (Entrepreneurship 2)23min
Reading4 leituras
Project Prompt and Scope10min
Pitch Deck Examples10min
Turning Ideas into Businesses10min
Lecture Slide PDFs10min
Quiz1 exercício prático
Project Scope Quiz8min
Semana
2
Horas para completar
4 horas para concluir

Building Your Pitch Deck

This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck....
Reading
6 videos (Total 88 min), 5 leituras, 1 teste
Video6 videos
The Art of the Pitch (Entrepreneurship 2)6min
Executive Summary and Pitch Deck (Entrepreneurship 4)12min
Branding and Naming (Entrepreneurship 2)20min
The Importance of the Founding Team (Entrepreneurship 2)12min
How to Price the Product or Service (Entrepreneurship 3)27min
Reading5 leituras
Pitch Deck Guidelines from a VC10min
Professor Mollick's Video on Pitch Decks10min
Choosing the Right Name10min
About Your Intellectual Property10min
Lecture Slide PDFs10min
Semana
3
Horas para completar
3 horas para concluir

Preliminary Pitch Deck

This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed. ...
Reading
2 videos (Total 39 min), 2 leituras, 1 teste
Video2 videos
Financing Pathways (Entrepreneuship 4)20min
Reading2 leituras
The Importance of Feedback10min
Lecture Slide PDFs10min
Semana
4
Horas para completar
2 horas para concluir

Revision Week

This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?...
Reading
2 leituras, 1 teste
Reading2 leituras
LinkedIn Pitch and Revisions10min
Does Your Pitch Deck Tell a Story?10min
4.8
29 avaliaçõesChevron Right
Direcionamento de carreira

75%

comecei uma nova carreira após concluir estes cursos
Benefício de carreira

83%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

25%

recebi um aumento ou promoção

Melhores avaliações

por DSDec 1st 2018

Wharton Entrepreneurship Specialization, Advance your career. Accelerate your startup entrepreneur. Faster, flexible, free to try. — Danai Srijunchai, Bangkok, Thailand

por RROct 16th 2017

This is a brillant way of learning from the best wherever you are in the world. I loved it

Instrutores

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

Sobre University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Sobre o Programa de cursos integrados Entrepreneurship

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Entrepreneurship

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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