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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

1,169 classificações
285 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;

Melhores avaliações


Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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126 — 150 de {totalReviews} Avaliações para o Análise de marketing

por Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

por Vivek R

Dec 23, 2018

course is awesome and got a lot of interesting things

por Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

por Durairaju K

Oct 17, 2016

Great time and learning's i had during this period

por Gauri S B

Aug 27, 2019

this course was very helpful for my future journey

por Dhanraj S

Feb 19, 2018

Good for marketing student to understand analytics

por Amritpaul S

Jan 24, 2016

Amazing course. But buying certificate is not good

por Lin M

Dec 04, 2015

Thanks to Coursera and Mr Rajkumar Venkatesan.....

por Tanya

Dec 08, 2019

A very insightful course, I enjoyed it very much.

por Javid M

Jul 10, 2019

Very useful course, I recommend to all marketers.

por Abhishek M

Jan 14, 2016

Excellent !! Precise and implementation oriented.

por Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

por Alejandra D

Mar 31, 2019

Great Marketing Analytics Tools. I recommend it!

por suman s j

Nov 02, 2017

Thank you so much for such an amazing course!!

por Om P V

Jul 21, 2019

Thanks to Coursera and Mr Rajkumar Venkatesan

por Chintu B

Oct 12, 2016

Very good insights into contemporary business

por Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

por karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...


Mar 08, 2019

Great learning experience and good exposure

por Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

por Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

por Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

por Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

por Inderjeet S N

Dec 07, 2016

very well structured and executed course

por Khaled

Jan 16, 2016

Simple, clear and add great value to me