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Voltar para Análise de marketing

Comentários e feedback de alunos de Análise de marketing da instituição Universidade da Virgínia

1,215 classificações
293 avaliações

Sobre o curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;

Melhores avaliações


Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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151 — 175 de {totalReviews} Avaliações para o Análise de marketing

por Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

por Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

por Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

por Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

por Inderjeet S N

Dec 07, 2016

very well structured and executed course

por Khaled

Jan 16, 2016

Simple, clear and add great value to me

por Daniel P M S R

Sep 25, 2019

Great course with meaningful knowledge

por Mindru D

Jun 28, 2016

Very well defined and good materials!

por Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

por Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

por Reza Z

Dec 04, 2015

thank you for your fantastic course

por faycal a

Mar 21, 2020

it has been a great opportunity

por Ji, C

Aug 05, 2018

Great examples from real life!

por david g

Oct 01, 2016

great basic work to grow upon

por Diego D

Dec 13, 2019

Very very very very useful!

por Robin d

Jan 12, 2017

Great course for beginners.

por Aakash D

Sep 13, 2019

It was a great experience

por Vishwajit S

Jul 22, 2019


por Salah e o

Jan 15, 2018

Useful courses thank you.

por Rakesh S

Jun 08, 2016

very Informative Course !

por Venkata N K R

Feb 24, 2016

Realistic and Practical

por Sal S S

Jul 27, 2017

Perfect starter pack.

por Arun K R

Sep 18, 2016

Exceptional course.

por Tulasi B

Sep 30, 2018

Best learning ever

por Sejan R C

Apr 21, 2018

I love this course