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Voltar para Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences, UNSW Sydney (The University of New South Wales)

4.8
243 classificações
70 avaliações

Informações sobre o curso

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....

Melhores avaliações

por LL

Mar 23, 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

por EK

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

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65 avaliações

por Elizaveta Sokolova

Mar 25, 2019

Very detailed, with wonderful speakers - truly enjoyed it!

por Timothy Nakayama

Mar 24, 2019

I got more out of this course than I expected. The reading material was fantastic; I found many of the papers and articles deeply engrossing. This course really laid the groundwork for my first foray into transmedia and digital storytelling. I cannot recommend it enough!

por Stephanie Bernoux

Mar 23, 2019

Very interesting, briliant contributors. Full of concerte examples to discover and get a clear understanding of the transmedia world. A very good introduction to it.

My only regret is that there is little intersaction with other students.

por Aakankshya

Mar 21, 2019

I enjoyed this course.

por Debashish Sarmah

Mar 09, 2019

Had a very excellent experience! The instructors were really very awesome. The course has surely improvised my understanding of transmedia storytelling.

por Rafa H. Ninou

Mar 05, 2019

Great course. Practical and result oriented.

por Puspita Kamil

Feb 28, 2019

The only thing that I don't really like is too many speakers in each lesson. Hard for me to grab consistent points from one to another.

por Pooja Ichplani

Feb 27, 2019

Just what I needed as a development communication practitioner with a knack for filmmaking, and all other things creative! Kudos to the course designers for gathering so many industry insights onto a single platform for the learners.

por Sandeep

Feb 21, 2019

it was indeed a great experience.

por Kevin Leicinger

Feb 16, 2019

I wish there were more on the basic thinking behind transmedia and less on the already aging technologies. This course needs updating already to stay relevant.