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Voltar para Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Comentários e feedback de alunos de Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences da instituição UNSW Sydney (The University of New South Wales)

4.8
283 classificações
90 avaliações

Sobre o curso

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....

Melhores avaliações

LL

Mar 23, 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

EK

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

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26 — 50 de {totalReviews} Avaliações para o Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

por Lorena P

Feb 05, 2018

Excellent Course!!

por Albert F P

Feb 13, 2017

Very interesting course and well organized and presented. It is a great opportunity to apply your creativity! ;-)

por Mônica M

Jul 08, 2018

Super Top Course!

por Nevena B L

Nov 20, 2016

A great course that will let you in on a world of possibilities when it comes to storytelling. Videos and readings are focused and to the point, with many points of view from both specialists and interdisciplinary experts as to give you a wide variety of opinions, approaches, and food for thought. Even if you're not interested in marketing your stories and making money, this course is still a top resource to refresh your Storytelling 101, as well as enrich your toolkit for the purposes of giving your story the best chance by enhancing it the right way.

por Emilie D

Apr 16, 2017

Great course, great teachers! There's a lot of useful information and inspiring examples.

por Eleonora M

Oct 15, 2017

great course! very well structured and interesting subject.

por Gustavo M

Apr 23, 2018

The course content is clear, relevant, dynamic and well documented.

por Egorova E V

Dec 01, 2016

Wonderful!

por Guy A I

Mar 14, 2018

Great professors , Great materials, Great lecuturer - Over all great learning experience. Bridges the gap between creative storytelling and technology as such appropriate both for the creative professional and the technologist. There are so many different ways to tell a story!

por Emese K

Sep 11, 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

por Ami M

Jul 04, 2018

This course has the best resources I've ever seen.

por Henrique L F

May 24, 2018

Great course very useful and hands on !

por Giorgio G

Mar 22, 2017

probably the most interesting course I've ever done on Coursera.

por Kamdi

Mar 15, 2017

Amazing course.

por Наталья Н О

Apr 02, 2018

enjoyed it :)

por Inês S C

Nov 21, 2017

It helped me a lot, gave me a tone of information that is going to be essential to start writing my story. Thank you so much!

por Shashank U

Sep 13, 2018

The course is well structured and filled with abundant resources. I loved the assignment section that helped me organise my thought process and be productive. Plus, this industry is something I really want to be working in, so I might be biased. Also, what makes this course truly valuable is that one gets to hear so many experienced professionals and their stories.

por Csaba T S

Sep 25, 2018

It was absolutely worth buying this course, I learnt a lot about storytelling itself and about transmedia storytelling, as well. Fully recommended!

por Nicholas N

Oct 29, 2018

Take the course. Its full of Hollywood insiders and brilliant minds laying the blueprint for this emerging industry.

por Ali N

Oct 31, 2018

AWESOME COURSE. I recommend it to anyone with the writing bug

por Sagar H

Oct 31, 2018

Very thought-provoking, informative and comprehensible.

por Лапиков В А

Nov 05, 2018

'mazeng!

por Adrián Á P

Sep 02, 2018

A really great introduction to the subject. Algo the examples helps a lot to understand the way transmedia works.

por Swapna Y U

Sep 03, 2018

Good Introduction to various techniques, help me a lot to develop my project.