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Back to Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

Learner Reviews & Feedback for Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences by UNSW Sydney (The University of New South Wales)

4.7
stars
824 ratings

About the Course

Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change. Have you ever read a book, seen a movie, watched a television show, or played a game that centred around different aspects of a larger story or universe? You may be familiar with popular examples of such universes like Star Wars, Marvel, and The Walking Dead (to name a few). How do the professionals develop such expansive narratives? How do they ensure that each element stays true to the original story? How do they innovatively use different technologies to share the stories, grow audiences and create an active and involved community of fans? More and more, we are also engaging with elements or franchises of larger and more complex stories across a much more diverse range of platforms like interactive web experiences, social media communities, mobile devices, theme parks, and even augmented and virtual reality. A major challenge that current and future storytellers face is being able to engage different audiences in a story that is seamlessly told across all of these different platforms. WHAT WILL I LEARN? This course will help you to design a strategy for developing and telling your own transmedia story. You will learn about what it takes to: • Shape your ideas into compelling and well structured narratives and complex story worlds • Identify, understand, and engage different audiences in your stories • Create cohesive user experiences across different platforms • Evaluate existing and emerging technologies to share your story with the world, and help your audience participate in the larger storyworld you create The course provides you with a unique, authentic, and industry relevant learning opportunity. You will have access to current theory, industry examples and advice and undertake learning activities that will equip you with the tools you need to start developing your own ideas. WHO WILL MY INSTRUCTORS BE? You will learn effective transmedia design strategies from leading UNSW Australia Art & Design academics. You will also examine case studies that demonstrate how amazing ideas, technology and audience contributions can be brought together to create dynamic storyworlds. You'll see examples of major, successful transmedia storytelling projects involving movies, digital entertainment, gaming, virtual reality and more. In collaboration with our industry partner X Media Lab, the course will give you inside access to the personal stories, insight and advice of the following innovative transmedia storytelling professionals from Hollywood USA, Canada and Australia. • Susan Bonds, 42 Entertainment, Los Angeles, USA • Flint Dille, Screenwriter, Game Designer and Novelist, Los Angeles, USA • Cindi Drennan, Illuminart, Australia • Tom Ellard, UNSW Art & Design, Sydney, Australia • Catherine Fargher, Dr Egg Digital, Sydney, Australia • Hal Hefner, 3AM Creative, USA • Brian Seth Hurst, StoryTech, Los Angeles, USA • Henry Jenkins, School for Communication and Journalism, University of Southern California, USA • Mikey Leung, Digital Storytellers, Sydney, Australia • Alex Lieu, 42 Entertainment, Los Angeles, USA • Geoffrey Long, Annenberg Innovation Lab, University of Southern California, USA • John McGhee, UNSW Art & Design, Sydney, Australia • Joseph Narai, Transmedia Entertainment, Sydney, Australia • Jeff Nicholas, The Uprising Creative, Los Angeles, USA • Sergio Paez, Graphic Artist working in animation, TV, video games, and film. Co Founder, StoryboardArt, California, USA • Steve Peters, No Mimes Media, Los Angeles, USA • Stuart Samuels, Stuart Samuels Productions, Toronto, Canada • Charles Santoso, Concept Artist, Sydney, Australia • Seth Shapiro, New Amsterdam Media, Los Angeles, USA • Scott Snibbe, Eyegroove, San Francisco, USA • Tracey Taylor, The Pulse, Sydney, Australia • Robert Tercek, Public Speaker, Digital Media Strategist, and Executive Leader for Creative Ventures and Business Innovation, • University of Southern California, USA • Kevin Williams, Founder & Director of KWP Ltd and DNA Association, UK • Brent Young, Super 78, Los Angeles, USA • Maya Zuckerman, Transmedia SF, San Francisco, USA COURSE CONTENT DEVELOPMENT Karin Watson, Iman Irannejad, and Dr. Simon McIntyre....

Top reviews

NT

Aug 15, 2021

Being someone who loves movies, this course has provided me deep knowledge about storytelling . the lectures were very understandable for a beginner. Hope to use this knowledge in future. :)

MP

May 23, 2021

I definitely recommend this course to all those who want to improve their creativity, their storytelling skills and learn to use different technologies to engage all types of audiences.

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76 - 100 of 282 Reviews for Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

By Yazmin H Z G

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Jun 24, 2020

I really enjoyed this course. I am not from a storytelling background; however, I took it because I thought it could be useful for science diffusion and I will be working on how to make that happen with what I have learn in this course.

By Aileen A K

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Jun 13, 2021

It's a very insightful course especially for those in the creative industry, it gives a fresh perspective in understanding our audience and how we can adapt to fast evolving trends but focus on the important elements of storytelling.

By Pooja I

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Feb 27, 2019

Just what I needed as a development communication practitioner with a knack for filmmaking, and all other things creative! Kudos to the course designers for gathering so many industry insights onto a single platform for the learners.

By sheryl l n j

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Jul 27, 2020

thanks for the oportunity to learn something new, i will hope to accomplish what i learn and to make the strategy to the trasmedia storytelling thrue, no all but some and i will keep fighthing to make that happen, thanks everyone

By Uta F

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Mar 10, 2020

I loved this tools, it is a perfect mix of guidance, practical tools, but it also requires you to think, be analytical, be creative. The discussions and feedback gave further inspirations and new aspects to my stories.

By Oswaldo R

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Mar 31, 2023

Amazing course, very detailed and mind-blowing. Teachers are very experienced and creative and the wealth of knowledge they share is invaluable for anyone looking to immerse themselves in transmedia storytelling.

By Alexandra G

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Jan 26, 2020

I have been in media for a few years now, but this course opened my eyes more, to know how to create a better storytelling campaign and how different platforms can be used. Definitely it's a must on your list!

By Julia G

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Mar 12, 2020

Great tasks, even if I'm not a screenwriter or producer, but just a Content Specialist. Anyway, this course gave me a deep understanding of how to interconnect different media and keep the story aligned.

By Phuc H

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Mar 13, 2023

This course is not easy, do the exercises and think a lot about your audience. But it has given me a lot of valuable knowledge and skills. I thank the instructors and Coursera so much! Hong, Vietnam.

By Daniel D

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May 24, 2020

En exceptionall course with lots of information! I would have loved assignments where the student gets to be more practical maybe actually produce some parts of the transmedia strategy.

By Matias C

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Dec 24, 2020

Great opportunity to access knowledge from A LOT of professionals. Also it´s been great to develop a project and work on it week by week, always changing it and making it better.

By Stefan T

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Jun 8, 2020

Quite a few things to learn and perfect for anyone that wants to say saomething, adapt a message sell a product, basically how you think of a story in complex way.

By Alicia B

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Sep 13, 2020

I loved this course and learned so much! Watching the videos from the industry leaders was inspirational and I hope to work with some of them in the future.

By Jasmind T

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Dec 7, 2020

I think the real value of this course is in the reading materials and explanations of types of storytelling and media. I enjoyed it and would recommend it.

By Ojaswee S

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Jan 2, 2021

This course has been a great insight into futuristic technologies and how storytelling can be produced for advanced and varied platforms and technologies.

By Carlos I A M

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Jan 10, 2023

Great first step into the transmedia world!

A lot of material to incorporate and learn about several aspects of what promises to become a big industry.

By JUAN P G U

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May 5, 2020

Is a great course, i learn a lot personally for the transmedia storytelling. This is necesary to chilean journalism, for get out of the media crysis.

By Barrett B

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Apr 3, 2020

Great course! Very informative and engaging! I thoroughly enjoyed it and gained strong perspective about the world / universe I am creating from it!

By Boiso M O

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Jul 8, 2021

It was interesting and met my expectations. It afforded me an additional new career . I thank those who took their time to provide study materials.

By Csaba T S

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Sep 25, 2018

It was absolutely worth buying this course, I learnt a lot about storytelling itself and about transmedia storytelling, as well. Fully recommended!

By Kevin A G M

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Oct 9, 2022

I definitely recommend this course to people that wants to expand their knowledge about the storytelling world and the vast forms of living it.

By Guadalupe V

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Apr 24, 2019

Extraordinary course! We are going to develop the project I worked on during this MOOC. Thank you for the super professional input and guidance!

By Astrid

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Jun 21, 2021

I enjoyed the many different perspectives presented in the videos, the clear and interesting assignments, overall I learned a lot. Thank you.

By Rudy T

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Jun 21, 2020

A great experience, really useful contents and examples. Assignments had the right mix of complexity to acquire the main topics of the course.

By Rajendra T

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May 16, 2020

Excellent Course. This is my first course related to mass media and video production, story telling. Like it and gained significant knowledge.