Informações sobre o curso
4.8
205 classificações
55 avaliações
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100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 25 horas para completar

Sugerido: 6 weeks of study, 3-4 hours / week...
Idiomas disponíveis

Inglês

Legendas: Inglês
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 25 horas para completar

Sugerido: 6 weeks of study, 3-4 hours / week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
4 horas para concluir

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course....
Reading
21 vídeo (total de (Total 129 mín.) min), 12 leituras
Video21 vídeos
Professional advice on getting started4min
Brian Seth Hurst - Conspiracy for Good11min
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7min
Henry Jenkins - The Matrix. An example of a transmedia world3min
Mikey Leung - The Darwin Aboriginal Art Fair10min
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2min
Key Concept - What is transmedia storytelling?12min
An industry perspective of transmedia storytelling7min
Henry Jenkins - The benefits of a transmedia approach2min
Henry Jenkins - The importance of collaboration in the creative process2min
Commercialism11min
Copyright and transmedia storytelling2min
Geoffrey Long - The future of the term 'transmedia'2min
Henry Jenkins - What defines a successful transmedia project?1min
Key Concept - The anatomy of story15min
Henry Jenkins - How a transmedia strategy enriches a story3min
Tom Ellard - Important elements of story6min
Tom Ellard - Story structure and the hero’s journey3min
Tom Ellard - The role of memory, imagery and emotion in understanding story5min
Henry Jenkins - World building4min
Reading12 leituras
Course Overview5min
Important note about the assignments in the course5min
Join the transmedia storytelling MOOC community!5min
Meet your academic instructors5min
Meet our industry partner - X Media Lab5min
Meet the industry contributors10min
Special thanks and acknowledgements5min
Key points to remember from this lesson5min
Module 1 Lesson 2 Useful links and resources30min
Key points to remember from this lesson5min
Module 1 Lesson 3 Useful links and resources30min
Key points to remember from this lesson5min
Semana
2
Horas para completar
5 horas para concluir

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy....
Reading
17 vídeos (total de (Total 100 mín.) min), 8 leituras, 1 teste
Video17 videos
Narrative and story4min
Charles Santoso - Six word stories1min
Key Concept - Three tools for creating content7min
Developing and communicating ideas6min
Charles Santoso - Conceptual blending8min
Stuart Samuels - What is an idea?6min
Key Concept - Developing your conceptual story idea with content6min
The importance of a strong central narrative8min
Charles Santoso - Creativity techniques4min
Sergio Paez - The role of visual storytelling3min
Mikey Leung - Planning and testing your story3min
Key Concept - Working creatively in storyworlds by using constraints3min
Building a storyworld6min
Charles Santoso - Storytelling and seed ideas9min
Susan Bonds - The process of developing a transmedia story7min
Mikey Leung - Using storyworlds in transmedia social campaigns3min
Reading8 leituras
Module 2 Lesson 1 Useful links and resources30min
Key points to remember from this lesson5min
Module 2 Lesson 2 Useful links and resources30min
Key points to remember from this lesson5min
Module 2 Lesson 3 Useful links and resources30min
Key points to remember from this lesson5min
Module 2 Lesson 4 Useful links and resources30min
Key points to remember from this lesson5min
Semana
3
Horas para completar
4 horas para concluir

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs. ...
Reading
13 vídeos (total de (Total 68 mín.) min), 6 leituras, 1 teste
Video13 videos
Audience in transmedia storytelling7min
Connecting audience with story6min
Henry Jenkins - The collective intelligence of a transmedia audience4min
Key Concept - Understanding the audience using ethnography3min
The changing nature of audience4min
Mikey Leung - Identifying and engaging your audience2min
Henry Jenkins - Developing strategy for engaging multiple types of audience5min
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7min
Key Concept - Understanding the audience using participatory design5min
Mikey Leung - The potential of transmedia storytelling for audience engagement2min
Maya Zuckerman - Rapid prototyping2min
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6min
Reading6 leituras
Module 3 Lesson 1 Useful links and resources30min
Key points to remember from this lesson5min
Module 3 Lesson 2 Useful links and resources30min
Key points to remember from this lesson5min
Module 3 Lesson 3 Useful links and resources30min
Key points to remember from this lesson5min
Semana
4
Horas para completar
4 horas para concluir

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences....
Reading
12 vídeos (total de (Total 66 mín.) min), 6 leituras, 1 teste
Video12 videos
Tracey Taylor - Group interactive experiences4min
Henry Jenkins - Orientation. Unifying a transmedia story experience3min
Key Concept - Getting a grip on experience11min
Tom Ellard - Advice about audience engagement2min
Catherine Fargher - Evaluating user engagement5min
Key Concept - Designing the transmedia user journey7min
Henry Jenkins - Continuity and expectation in the transmedia user experience3min
Designing cohesive experiences for multiple audiences11min
Tom Ellard - Translating stories across different media1min
Steve Peters - Ethics in transmedia storytelling2min
Catherine Fargher - Designing for participation4min
Reading6 leituras
Module 4 Lesson 1 Useful links and resources30min
Key points to remember from this lesson5min
Module 4 Lesson 2 Useful links and resources30min
Key points to remember from this lesson5min
Module 4 Lesson 3 Useful links and resources30min
Key points to remember from this lesson5min
4.8
55 avaliaçõesChevron Right
Direcionamento de carreira

50%

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Benefício de carreira

67%

consegui um benefício significativo de carreira com este curso

Melhores avaliações

por LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

por EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

Instrutores

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

Sobre UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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