Informações sobre o curso
4.8
500 classificações
93 avaliações

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 4-6 hours/week...

Inglês

Legendas: Inglês, Coreano

Habilidades que você terá

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 18 horas para completar

Sugerido: 4 weeks of study, 4-6 hours/week...

Inglês

Legendas: Inglês, Coreano

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
1 vídeos (total de (Total 9 mín.) min), 6 leituras, 1 teste
6 leituras
Syllabus20min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
Updating Your Profile10min
Social Media10min
1 exercícios práticos
Orientation Quiz10min
4 horas para concluir

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy. ...
12 vídeos (total de (Total 73 mín.) min), 4 leituras, 2 testes
12 videos
1-1.1: Mission, Vision & Values8min
Executive Expert Introductions5min
Executive Expertise: Mission and Values6min
1-2.1: Introduction to Business Models5min
1-2.2: The V.A.R.S. Framework, Part 16min
1-2.3: The V.A.R.S. Framework, Part 210min
Executive Expertise: Business Models7min
1-3.1: Coherence, Fit and SWOT7min
Case Introduction – Uber7min
Uber Case Study Summary5min
Like this course? Learn more with the iMBA! (optional)1min
4 leituras
Module 1 Overview10min
Module 1 Readings10min
Instructions for Case Study Analysis – Uber10min
Module 1 Discussions10min
1 exercícios práticos
Module 1 Quiz10min
Semana
2
4 horas para concluir

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework....
9 vídeos (total de (Total 83 mín.) min), 4 leituras, 2 testes
9 videos
2-1.1 The PESTEL Framework9min
Executive Expertise: The External Environment5min
2-2.1 Structure, Conduct and Performance16min
2-2.2 Introducing the 5 Forces Framework16min
2-2.3 Applying the 5 Forces Framework5min
2-3.1 Dynamic Industry Analysis12min
Case Introduction – The Soft Drink Industry8min
The Soft Drink Industry Case Study Summary4min
4 leituras
Module 2 Overview10min
Module 2 Readings10min
Instructions for Case Study Analysis – The Soft Drink Industry10min
Module 2 Discussions10min
1 exercícios práticos
Module 2 Quiz10min
Semana
3
4 horas para concluir

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage....
8 vídeos (total de (Total 64 mín.) min), 4 leituras, 2 testes
8 videos
3-1.1 Competitive Advantage & Firm Performance9min
3-2.1 Activities of the Firm11min
3-2.2 Resources and Capabilities10min
3-3.1 Sustained Competitive Advantage10min
Executive Expertise: Competitive Advantage7min
Case Introduction – Starbucks Corporation7min
Starbucks Case Study Summary2min
4 leituras
Module 3 Overview10min
Module 3 Readings10min
Instructions for Case Study Analysis – Starbucks10min
Module 3 Discussions10min
1 exercícios práticos
Module 3 Quiz10min
Semana
4
4 horas para concluir

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning....
9 vídeos (total de (Total 62 mín.) min), 4 leituras, 2 testes
9 videos
4-1.1 Generic Business Strategies12min
Executive Expertise: Strategic Positioning8min
4-2.1 Dual Strategies9min
4-3.1 Strategic Renewal8min
Executive Expertise: Strategic Renewal9min
Case Introduction – Lego Group4min
Lego Case Study Summary2min
Course Conclusion2min
4 leituras
Module 4 Overview10min
Module 4 Readings10min
Instructions for Case Study Analysis – Lego10min
Module 4 Discussions10min
1 exercícios práticos
Module 4 Quiz10min
4.8
93 avaliaçõesChevron Right

44%

consegui um benefício significativo de carreira com este curso

17%

recebi um aumento ou promoção

Melhores avaliações

por HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

por TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

Instrutores

Avatar

Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

Comece a trabalhar rumo ao seu mestrado

This curso is part of the 100% online Master of Business Administration (iMBA) from Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign. If you are admitted to the full program, your courses count towards your degree learning.

Sobre Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Sobre o Programa de cursos integrados Liderança e gestão estratégicas

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Liderança e gestão estratégicas

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