In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
Este curso faz parte do Programa de cursos integrados Liderança e gestão estratégicas
Estratégia de Negócios
oferecido por
Programa de cursos integrados Liderança e gestão estratégicasUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
Informações sobre o curso
49,041 visualizações recentes
Resultados de carreira do aprendiz
83%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Habilidades que você terá
Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Resultados de carreira do aprendiz
83%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 18 horas para completar
Sugerido: 4 weeks of study, 4-6 hours/week
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
2 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para concluir
2 vídeos (Total 11 mín.), 5 leituras, 1 teste
5 leituras
Syllabus20min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
Updating Your Profile10min
1 exercício prático
Orientation Quiz30min
5 horas para concluir
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
5 horas para concluir
14 vídeos (Total 88 mín.), 4 leituras, 2 testes
14 videos
Executive Interviews Introduction1min
1-1.1: Mission, Vision & Values6min
Executive Expert Introductions5min
Executive Expertise: Mission and Values6min
Mission and Values: Role of Leadership7min
1-2.1: Introduction to Business Models8min
1-2.2: The V.A.R.S. Framework, Part 112min
1-2.3: The V.A.R.S. Framework, Part 210min
Executive Expertise: Business Models7min
1-3.1: Coherence, Fit and SWOT6min
Case Introduction – Uber6min
Uber Case Study Summary5min
Like this course? Learn more with the iMBA! (optional)1min
4 leituras
Module 1 Overview10min
Module 1 Readings10min
Instructions for Case Study Analysis – Uber10min
Module 1 Discussions10min
1 exercício prático
Module 1 Quiz30min
3 horas para concluir
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
3 horas para concluir
9 vídeos (Total 83 mín.), 4 leituras, 2 testes
9 videos
2-1.1 The PESTEL Framework9min
Executive Expertise: The External Environment6min
2-2.1 Structure, Conduct and Performance15min
2-2.2 Introducing the 5 Forces Framework16min
2-2.3 Applying the 5 Forces Framework5min
2-3.1 Dynamic Industry Analysis12min
Case Introduction – The Soft Drink Industry8min
The Soft Drink Industry Case Study Summary4min
4 leituras
Module 2 Overview10min
Module 2 Readings10min
Module 2 Discussions10min
Instructions for Case Study Analysis – The Soft Drink Industry10min
1 exercício prático
Module 2 Quiz10min
3 horas para concluir
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 horas para concluir
8 vídeos (Total 64 mín.), 4 leituras, 2 testes
8 videos
3-1.1 Competitive Advantage & Firm Performance9min
3-2.1 Activities of the Firm11min
3-2.2 Resources and Capabilities10min
3-3.1 Sustained Competitive Advantage10min
Executive Expertise: Competitive Advantage8min
Case Introduction – Starbucks Corporation7min
Starbucks Case Study Summary2min
4 leituras
Module 3 Overview10min
Module 3 Readings10min
Instructions for Case Study Analysis – Starbucks10min
Module 3 Discussions10min
1 exercício prático
Module 3 Quiz30min
4 horas para concluir
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
4 horas para concluir
10 vídeos (Total 68 mín.), 4 leituras, 2 testes
10 videos
4-1.1 Generic Business Strategies12min
Executive Expertise: Strategic Positioning8min
4-2.1 Dual Strategies9min
4-3.1 Strategic Renewal8min
Executive Expertise: Strategic Renewal6min
4-4 The Manager’s Journey: Advice from Our Experts9min
Course Conclusion2min
Case Introduction – Lego Group4min
Lego Case Study Summary2min
4 leituras
Module 4 Overview10min
Module 4 Readings10min
Module 4 Discussions10min
Instructions for Case Study Analysis – Lego10min
1 exercício prático
Module 4 Quiz10min
Avaliações
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS
por HLAug 25, 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
por TWAug 10, 2016
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
por KPJun 4, 2018
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
por EKApr 23, 2017
Excellent class! Highly recommended to anyone who wants to learn the basics of business strategy. Professor Somay is a subject matter expert and his lectures are wonderful. Many thanks!
Sobre Programa de cursos integrados Liderança e gestão estratégicas
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
Qual é a política de reembolso?
Existe algum auxílio financeiro disponível?
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