In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
oferecido por
Programa de cursos integrados Liderança e gestão estratégicasUniversidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-ChampaignInformações sobre o curso
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Resultados de carreira do aprendiz
83%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 17 horas para completar
Inglês
Legendas: Inglês
Habilidades que você terá
Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Resultados de carreira do aprendiz
83%
comecei uma nova carreira após concluir estes cursos
45%
consegui um benefício significativo de carreira com este curso
25%
recebi um aumento ou promoção
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 17 horas para completar
Inglês
Legendas: Inglês
oferecido por
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar rumo ao seu mestrado
Este curso é parte da graduação 100% on-line Master of Business Administration (iMBA) da Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Programa - O que você aprenderá com este curso
2 horas para concluir
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 horas para concluir
2 vídeos (Total 10 mín.), 5 leituras, 1 teste
5 leituras
Syllabus20min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
Updating Your Profile10min
1 exercício prático
Orientation Quiz30min
5 horas para concluir
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
5 horas para concluir
14 vídeos (Total 88 mín.), 4 leituras, 2 testes
14 videos
Executive Interviews Introduction1min
1-1.1: Mission, Vision & Values6min
Executive Expert Introductions5min
Executive Expertise: Mission and Values6min
Mission and Values: Role of Leadership7min
1-2.1: Introduction to Business Models8min
1-2.2: The V.A.R.S. Framework, Part 112min
1-2.3: The V.A.R.S. Framework, Part 210min
Executive Expertise: Business Models7min
1-3.1: Coherence, Fit and SWOT6min
Case Introduction – Uber6min
Uber Case Study Summary5min
Like this course? Learn more with the iMBA! (optional)1min
4 leituras
Module 1 Overview10min
Module 1 Readings10min
Instructions for Case Study Analysis – Uber10min
Module 1 Discussions10min
1 exercício prático
Module 1 Quiz30min
3 horas para concluir
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
3 horas para concluir
9 vídeos (Total 83 mín.), 4 leituras, 2 testes
9 videos
2-1.1 The PESTEL Framework9min
Executive Expertise: The External Environment6min
2-2.1 Structure, Conduct and Performance15min
2-2.2 Introducing the 5 Forces Framework16min
2-2.3 Applying the 5 Forces Framework5min
2-3.1 Dynamic Industry Analysis12min
Case Introduction – The Soft Drink Industry8min
The Soft Drink Industry Case Study Summary4min
4 leituras
Module 2 Overview10min
Module 2 Readings10min
Module 2 Discussions10min
Instructions for Case Study Analysis – The Soft Drink Industry10min
1 exercício prático
Module 2 Quiz10min
3 horas para concluir
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 horas para concluir
8 vídeos (Total 64 mín.), 4 leituras, 2 testes
8 videos
3-1.1 Competitive Advantage & Firm Performance9min
3-2.1 Activities of the Firm11min
3-2.2 Resources and Capabilities10min
3-3.1 Sustained Competitive Advantage10min
Executive Expertise: Competitive Advantage8min
Case Introduction – Starbucks Corporation7min
Starbucks Case Study Summary2min
4 leituras
Module 3 Overview10min
Module 3 Readings10min
Instructions for Case Study Analysis – Starbucks10min
Module 3 Discussions10min
1 exercício prático
Module 3 Quiz30min
4 horas para concluir
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
4 horas para concluir
11 vídeos (Total 72 mín.), 5 leituras, 2 testes
11 videos
4-1.1 Generic Business Strategies12min
Executive Expertise: Strategic Positioning8min
4-2.1 Dual Strategies9min
4-3.1 Strategic Renewal8min
Executive Expertise: Strategic Renewal6min
4-4 The Manager’s Journey: Advice from Our Experts9min
Course Conclusion2min
Gies Online Programs3min
Case Introduction – Lego Group4min
Lego Case Study Summary2min
5 leituras
Module 4 Overview10min
Module 4 Readings10min
Module 4 Discussions10min
Congratulations!10min
Instructions for Case Study Analysis – Lego10min
1 exercício prático
Module 4 Quiz10min
Avaliações
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS
por HL25 de Ago de 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
por TW10 de Ago de 2016
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
por KP4 de Jun de 2018
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
por CU29 de Mai de 2020
A lots of details , knowledge and case studies all about business. Many assignments allow me to practice my analytical skills together with applying many frameworks and theories in this course.
Sobre Programa de cursos integrados Liderança e gestão estratégicas
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
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