In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Este curso faz parte do Programa de cursos integrados Liderança e gestão estratégicas
Informações sobre o curso
Habilidades que você terá
Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Comece a trabalhar para obter o seu diploma
- 5 stars82,49%
- 4 stars14,78%
- 3 stars1,81%
- 2 stars0,56%
- 1 star0,33%
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
Very informative and used excellent examples to clarify concepts. I have a Doctoral degree but needed marketing for a new venue, this did the trick. Professor Deepak is excellent as well.
Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!
Excellent course taught by a very knowledgeable professor. I learned many Business Strategy concepts that were applied to many companies throughout the course. Excellent!
Sobre Programa de cursos integrados Liderança e gestão estratégicas
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
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