In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Este curso faz parte do Programa de cursos integrados Liderança e gestão estratégicas
oferecido por


Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessComece a trabalhar rumo ao seu mestrado
Programa - O que você aprenderá com este curso
Course Orientation
Module 1: Leading Strategically
Module 2: External Analysis
Module 3: Internal Analysis and Competitive Advantage
Module 4: Strategic Positioning and Strategic Renewal
Avaliações
- 5 stars82,49%
- 4 stars14,76%
- 3 stars1,78%
- 2 stars0,55%
- 1 star0,39%
Principais avaliações do ESTRATÉGIA DE NEGÓCIOS
Very informative and used excellent examples to clarify concepts. I have a Doctoral degree but needed marketing for a new venue, this did the trick. Professor Deepak is excellent as well.
I count myself priviledge to have taken the course and l enjoyed every bit of the lectures, executive opinions, and case studies. The course is very insightful, educative and practical.
Thank you.
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
Sobre Programa de cursos integrados Liderança e gestão estratégicas

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