About this course: In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions). You will: • Understand how corporations create, capture, and sustain competitive advantage. • Analyze business situations and create a coherent corporate strategy. • Understand the fit between corporate strategy and organization structure to improve economic performance. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Created by: University of Illinois at Urbana-Champaign
Taught by: Joe Mahoney, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| Basic Info | Course 6 of 7 in the Strategic Leadership and Management Specialization |
| Commitment | 4 weeks of study, 5-7 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 6 readings, 1 practice quiz
- Video: Welcome to Corporate Strategy
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Glossary
- Reading: Description of Organizations and Brands
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Discussion Prompt: Getting to Know Your Classmates
- Reading: Social Media
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 videos, 3 readings, 2 practice quizzes
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Video: 1-1.1: Scope of the Firm
- Video: 1-1.2: Backward and Forward Integration
- Video: 1-1.3: Benefits and Costs of Integration
- Practice Quiz: Lesson 1-1 Practice Quiz
- Video: 1-2.1: Diversification and Economic Value
- Video: 1-2.2: Corporate Portfolio
- Video: 1-2.3: Acquisition Process
- Practice Quiz: Lesson 1-2 Practice Quiz
- Reading: MIT Case 1 - Resolute Marine Energy
- Discussion Prompt: Module 1 Case Study Discussion
- Video: Like this course? Learn more with the iMBA! (optional)
Graded: Module 1 Peer Assessment
Graded: Module 1 Graded Quiz
WEEK 2
Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 videos, 3 readings, 2 practice quizzes
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Video: 2-1.1: Globalization and Global Strategy
- Video: 2-1.2: The Modes of Foreign Market Entry
- Practice Quiz: Lesson 2-1 Practice Quiz
- Video: 2-2.1: The Four Types of Global Strategy
- Video: 2-2.2: The Diamond Model of National Competitive Advantage
- Practice Quiz: Lesson 2-2 Practice Quiz
- Reading: MIT Case 2 - CX Technology
- Discussion Prompt: Module 2 Case Study Discussion
Graded: Module 2 Peer Assessment
Graded: Module 2 Graded Quiz
WEEK 3
Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 videos, 3 readings, 2 practice quizzes
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Video: 3-1.1: Organization Design
- Video: 3-1.2: Functional Structure
- Video: 3-1.3: Multidivisional Structure
- Practice Quiz: Lesson 3-1 Practice Quiz
- Video: 3-2.1: Matching Corporate Level Strategy and Organizational Structure
- Video: 3-2.2: Matrix Structure
- Practice Quiz: Lesson 3-2 Practice Quiz
- Reading: MIT Case 3 - CEMEX
- Discussion Prompt: Module 3 Case Study Discussion
Graded: Module 3 Peer Assessment
Graded: Module 3 Graded Quiz
WEEK 4
Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 videos, 3 readings, 1 practice quiz
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Video: 4-1.1: Public Firms and Their Role in Society
- Video: 4-1.2: Corporate Social Responsibility
- Video: 4-1.3: Mechanisms of Corporate Governance
- Practice Quiz: Lesson 4-1 Practice Quiz
- Reading: MIT Case 4 - BP
- Discussion Prompt: Module 4 Case Study Discussion
Graded: Module 4 Peer Assessment
Graded: Module 4 Graded Quiz
FAQs
How It Works
Coursework
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Help from Your Peers
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Certificates
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
Creators
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Highly recommended Course. In the beginning the course might seem advanced for beginners, but it becomes comprehensible as you gradually get into the course
Very relevant topic.
Learned a LOT!
Coursera provides universal access to the world’s best education, partnering with top universities and organizations to offer courses online.
© 2017 Coursera Inc. All rights reserved.
Excellent, has direct impact on day to day engagement withe the organisation