In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand economic value creation and value appropriation, and learn the tools to analyze both competition and cooperation from a corporate level perspective, (e.g., through vertical integration, diversification, and geographic scope decisions).
You will:
• Understand how corporations create, capture, and sustain competitive advantage.
• Analyze business situations and create a coherent corporate strategy.
• Understand the fit between corporate strategy and organization structure to improve economic performance.
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Este curso faz parte do Programa de cursos integrados Strategic Leadership and Management
Corporate Strategy
oferecido por
Programa de cursos integrados Strategic Leadership and ManagementUniversity of Illinois at Urbana-Champaign
Informações sobre o curso
4.6
296 classificações
Habilidades que você terá
Strategic ManagementCorporate Social ResponsibilityBusiness StrategyCorporate Governance
Programa - O que você aprenderá com este curso
Semana
1Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 vídeo (total de (Total 2 mín.) min), 6 leituras, 1 teste
1 vídeos
6 leituras
Syllabus10min
About the Discussion Forums10min
Glossary10min
Description of Organizations and Brands10min
Updating Your Profile10min
Social Media10min
1 exercício prático
Orientation Quiz16min
Module 1: Vertical Integration and Diversification
This module focuses on corporate strategy with particular emphasis on vertical integration and diversification. It seeks to explain when vertical integration and diversification can create a competitive advantage.
7 vídeos (total de (Total 88 mín.) min), 3 leituras, 4 testes
7 videos
1-1.2: Backward and Forward Integration14min
1-1.3: Benefits and Costs of Integration13min
1-2.1: Diversification and Economic Value14min
1-2.2: Corporate Portfolio11min
1-2.3: Acquisition Process15min
Like this course? Learn more with the iMBA! (optional)1min
3 leituras
Module 1 Overview10min
Module 1 Readings10min
MIT Case 1 - Resolute Marine Energy10min
3 exercícios práticos
Lesson 1-1 Practice Quiz6min
Lesson 1-2 Practice Quiz6min
Module 1 Graded Quiz20min
Semana
2Module 2: Global Strategy
This module focuses on corporate strategy with particular emphasis on global strategy and competing around the world. It seeks to explain why multinational enterprises adopt different global strategies.
4 vídeos (total de (Total 27 mín.) min), 3 leituras, 4 testes
4 videos
2-1.2: The Modes of Foreign Market Entry7min
2-2.1: The Four Types of Global Strategy7min
2-2.2: The Diamond Model of National Competitive Advantage7min
3 leituras
Module 2 Overview10min
Module 2 Readings10min
MIT Case 2 - CX Technology10min
3 exercícios práticos
Lesson 2-1 Practice Quiz6min
Lesson 2-2 Practice Quiz6min
Module 2 Graded Quiz20min
Semana
3Module 3: Strategy and Structure
This module focuses on the fit between corporate strategy and organizational structure with particular emphasis on diversification strategy and multidivisional structure. It seeks to explain why we observe patterns in the matching of corporate-level strategy and organizational structure.
5 vídeos (total de (Total 42 mín.) min), 3 leituras, 4 testes
5 videos
3-1.2: Functional Structure7min
3-1.3: Multidivisional Structure7min
3-2.1: Matching Corporate Level Strategy and Organizational Structure10min
3-2.2: Matrix Structure8min
3 leituras
Module 3 Overview10min
Module 3 Readings10min
MIT Case 3 - CEMEX10min
3 exercícios práticos
Lesson 3-1 Practice Quiz6min
Lesson 3-2 Practice Quiz6min
Module 3 Graded Quiz20min
Semana
4Module 4: Corporate Governance
This module focuses first on the characteristics of public firms. Second, it considers stakeholder impact analysis and corporate social responsibility. Third, it emphasizes corporate governance and the mitigation of agency problems.
3 vídeos (total de (Total 38 mín.) min), 3 leituras, 3 testes
3 videos
4-1.2: Corporate Social Responsibility13min
4-1.3: Mechanisms of Corporate Governance13min
3 leituras
Module 4 Overview10min
Module 4 Readings10min
MIT Case 4 - BP10min
2 exercícios práticos
Lesson 4-1 Practice Quiz6min
Module 4 Graded Quiz20min
Melhores avaliações
por JR•Jul 30th 2018
Brilliant course, really well structured and presented. I particularly enjoyed the different videos which clearly give a more practical approach to the concepts taught during the course.
por DO•May 7th 2018
Very insightful, well packaged and presented course by all standard. All the topics will move you to continually read over and over again. Practically oriented.
Instrutores
Joe Mahoney
Professor of Business AdministrationUniversity of Illinois, Urbana-Champaign College of Business Department of Business Administration
Comece a trabalhar rumo ao seu mestrado
Este curso é parte de uma graduação 100% on-line Master of Business Administration (iMBA) pela University of Illinois at Urbana-Champaign.
Caso seja aceito para o programa completo, seus cursos contarão para sua graduação.
Sobre University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Sobre o Programa de cursos integrados Strategic Leadership and Management
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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