Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments upon which we build our Marketing Plan.
Informações sobre o curso
Habilidades que você terá
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
- 5 stars64,85%
- 4 stars23,23%
- 3 stars7,78%
- 2 stars1,88%
- 1 star2,24%
Principais avaliações do POSITIONING: WHAT YOU NEED FOR A SUCCESSFUL MARKETING STRATEGY
I love the course content which combined education videos with relevant and interesting industry articles. It gives you a good overview of how to go about positioning.
It has been very instrumental in my case as i redefine the strategy for my organization. Simple and easy to understand with very good case study literature provided. Thanks guys
Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.
A really informative course giving a big picture of what devising a market strategy looks like.
Sobre Programa de cursos integrados Estratégia de marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.