Para quem é direcionado este curso: This course is aimed at any ambitious, business minded individual who has aspirations to launch their own product or service and/or has an interest in pursuing a career in marketing. A basic understanding of the principles of marketing would be an advantage but it is not essential.


Desenvolvido por:   IE Business School

Basic Info
Course 2 of 5 in the Marketing Strategy Specialization.
LevelBeginner
Commitment4 weeks of study, 1-2 hours/week
Language
English
How To PassPass all graded assignments to complete the course.
User Ratings
4.6 stars
Average User Rating 4.6See what learners said
Programa

Perguntas frequentes
Como funciona
Trabalho
Trabalho

Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.

Ajuda dos seus colegas
Ajuda dos seus colegas

Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.

Certificados
Certificados

Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.

Desenvolvedores
IE Business School
Custo
Participar como ouvinteComprar curso
Acesso aos materiais do curso

Disponível

Disponível

Acesso a materiais valendo nota

Não disponível

Disponível

Receba uma nota final

Não disponível

Disponível

Obtenha um certificado compartilhável

Não disponível

Disponível

Classificações e avaliações
Avaliado em 4.6 de 5 decorrente de 54 avaliações

Great course and explanations were in detail. Would highly recommend this course.

I'm learning A LOT! I have a background in marketing strategy, but covering the basics 7 laters in my career I am becoming more up-to-date and remembering things that have been shifted to the back of my head. I recommend this course to beginners as well as people already practicing. Also, I highly recommend taking the entire specialization to get the most out of the new knowledge you will learn as well as a refresher. Who knows, those who are studies and practiced you may learning new things like I have been. Also hearing the things you already know may clarify things you learned a little more as I am experiencing.

Professor Ignacio elaborated the concept of positioning in a detailed manner. 5C's are very nicely explained. The videos are short and engaging which helped in increasing concentration.

Great course for marketers!



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