Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
Este curso faz parte do Programa de cursos integrados Estratégia de marketing
oferecido por
Informações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Marketing Plan
- Market Analysis
- Planning
- Marketing Strategy
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Businessoferecido por
Programa - O que você aprenderá com este curso
Analysis
Marketing Strategy
Marketing Mix Implementation
Expected results
Avaliações
- 5 stars75,36%
- 4 stars18,04%
- 3 stars2,92%
- 2 stars1,70%
- 1 star1,95%
Principais avaliações do THE MARKETING PLAN
Amazing course..simple,lucid language for our understanding. It helped me a lot. Thank you so much for introducing this entire marketing strategy series of courses.
Great course to learn. Simple and easy to understand and apply
Great Course. It also summarizes the three courses that was taught previously. I'm in love with marketing and Coursera.
Really I just wanted to let you know that the course is very very high quality and the instructor is more than perfect
Sobre Programa de cursos integrados Estratégia de marketing

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