Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
Este curso faz parte do Programa de cursos integrados Estratégia de marketing
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oferecido por
Programa de cursos integrados Estratégia de marketingIE Business SchoolIE Business SchoolInformações sobre o curso
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Prazos flexíveis
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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
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Curso 3 de 5 no
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 5 no
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Alemão, Russo, Inglês, Espanhol
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
2 horas para concluir
Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
2 horas para concluir
10 vídeos (Total 59 mín.), 6 leituras, 1 teste
2 horas para concluir
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
2 horas para concluir
6 vídeos (Total 48 mín.), 2 leituras, 1 teste
2 horas para concluir
Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 horas para concluir
10 vídeos (Total 66 mín.), 3 leituras, 1 teste
3 horas para concluir
Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
3 horas para concluir
13 vídeos (Total 111 mín.), 5 leituras, 1 teste
Avaliações
- 5 stars69,89%
- 4 stars22,85%
- 3 stars5,57%
- 2 stars0,78%
- 1 star0,89%
Principais avaliações do MARKETING MIX FUNDAMENTALS
por DG5 de out de 2017
Excellent presentation skills and material. Very useful reading recommendations and interviews
por SL22 de mai de 2020
It is one of the best online coursing app.I have learned a lot about marketing etc...
por RV1 de nov de 2017
Even with my years of marketing experience, I learned so much from this course.
por BK18 de mar de 2018
NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT
Sobre Programa de cursos integrados Estratégia de marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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