Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service.
Este curso faz parte do Programa de cursos integrados Estratégia de marketing
oferecido por
Programa de cursos integrados Estratégia de marketingIE Business SchoolIE Business SchoolInformações sobre o curso
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Resultados de carreira do aprendiz
71%
comecei uma nova carreira após concluir estes cursos
56%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
Resultados de carreira do aprendiz
71%
comecei uma nova carreira após concluir estes cursos
56%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Árabe, Francês, Portuguese (European), Chinês (simplificado), Italiano, Vietnamita, Coreano, Alemão, Russo, Turco, Inglês, Espanhol
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
2 horas para concluir
Product and Product Policy
At the end of this module, you will understand the elements that encompass a product, including levels, lines and life cycles of a product. You will also understand the role it's life cycle plays in developing a winning product strategy, as well as various ways to categorize products/services.
2 horas para concluir
10 vídeos (Total 59 mín.), 6 leituras, 1 teste
10 videos
Marketing Warfare: Intro to the Course5min
What is a Product? Product Definition and Product Levels8min
Product & Service Decisions4min
What is a Brand?7min
The Product Life Cycle6min
Planned Obselescence6min
Product Strategy Matrices: BCG Matrix7min
Product Strategy Matrixes: McKinsey/General Electric Matrix7min
Product Strategy Matrices: Ansoff Matrix5min
6 leituras
Product Life Cycle Stages10min
Planned Obsolescence10min
Here's the Truth about the Planned Obsolescence of Tech10min
BCG Classics Revisited: The Growth Share Matrix10min
Enduring Ideas: The GE-McKinsey Nine-Box Matrix10min
Product Policy: 6 Essential Components of a Sound Product Policy10min
1 exercício prático
Graded Quiz30min
2 horas para concluir
Price and Pricing Policy
At the end of this module you will have taken away an overview of price and the various factors that affect it. You will also be able to use various approaches to strategically price products and services.
2 horas para concluir
6 vídeos (Total 48 mín.), 2 leituras, 1 teste
6 videos
What is Price?7min
The Emergence of Internet Pricing9min
Internal Factors Affecting Price Definition7min
External Factors Affecting Price Definition8min
General Pricing Approaches 1: Cost-Based6min
General Pricing Approaches 2: Value-Based7min
2 leituras
Methods to Price Your Product10min
Pay-per-laugh: Customers charged exactly for what they "consume"10min
1 exercício prático
Graded Quiz30min
2 horas para concluir
Channel Management and Retailing
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 horas para concluir
10 vídeos (Total 66 mín.), 3 leituras, 1 teste
10 videos
Key Factors in Designing a Distribution Channel6min
How to Manage Channels and Resolve Conflict5min
The Nature of Trade Marketing4min
How is Trade Marketing Evolving?5min
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH)13min
Important Developments in Retailing6min
Retail Strategy and Multichannel Retailing5min
Global Growth Opportunities and Entry Strategies6min
The Emergence of Online Retail Channels6min
3 leituras
Strategic Channel Design10min
Three Rules for Buiding the Modern Retail Organization10min
Recommended Reading: Levo/Weitz: ¨Retail Management¨, McGraw Hill, 9th Edition Content10min
1 exercício prático
Graded Quiz30min
3 horas para concluir
Marketing Communications
At the end of this module you will be able to construct and manage your own Marketing Communication Mix, after having understood its role and importance in the Marketing Mix as a whole. You will also know how to construct, manage and evaluate advertising and media promotion.
3 horas para concluir
13 vídeos (Total 111 mín.), 5 leituras, 1 teste
13 videos
Developing Effective Communications9min
Establishing the Marketing Communications Budget8min
Deciding on the Marketing Communication Mix8min
Managing the Integrated Marketing Communications Process4min
Expert Interview: José María Rull, President and CEO of DDB Spain13min
Managing Media and Evaluating Effectiveness7min
Developing an Advertising Program10min
Sales Promotion, PR, Events and Experiences8min
Direct and Interactive Marketing8min
Developing the Sales Force5min
Expert Interview: Gabriel Saenz de Buruaga, Founder and Co-CEO of WINK, Transforming Through Digital18min
Trailer: The Marketing Plan50s
5 leituras
Recommended Reading: Designing and Managing Marketing Communications10min
How Advertising Works: What Do We Really Know?10min
Managing Brands for the Long Run10min
A Strategic Perspective on Sales Promotions10min
Recommended Reading: Integrated Advertising, Promotion, and Marketing Communications10min
1 exercício prático
Graded Quiz30min
Avaliações
Principais avaliações do MARKETING MIX FUNDAMENTALS
por AB25 de Ago de 2020
Superb way of teaching and got to learn about many retail business and more marketing technique. But felt difficult in understanding English slang.
por YP6 de Set de 2020
Good Course for 12th Grade students which could be valuable for a preview on this topic,but nothing to worry,just the basics
por CG23 de Jun de 2019
its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental
por GS30 de Abr de 2020
this course was really interesting i learned lot from this and happy to share feedback for this awesome experience.
Sobre Programa de cursos integrados Estratégia de marketing
Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start?
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