Chevron Left
Voltar para Uma introdução à neurociência do consumidor e ao neuromarketing

Comentários e feedback de alunos de Uma introdução à neurociência do consumidor e ao neuromarketing da instituição Copenhagen Business School

1,786 classificações
490 avaliações

Sobre o curso

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Melhores avaliações


Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!


May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

Filtrar por:

426 — 450 de 481 Avaliações para o Uma introdução à neurociência do consumidor e ao neuromarketing

por Md. S S

Jun 18, 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

por Azraa M

Jul 09, 2020

Exceptional learning experience with clear guidelines and video content!

por Albar E Z

Jan 23, 2020

Good content information overall. The teaching dynamics is a bit boring.

por Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

por Nicholas L

Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

por Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!

por aparna b

Jun 27, 2017

great perspective into the world of business and psychology

por Vishak

Sep 10, 2017

Good insights about Neuromarketing & Consumer behaviour

por Kolitha D

May 09, 2017

This is a very good introductory course for this field.

por Moses N

Jun 26, 2017

I found the course interesting and I enjoyed myself

por Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

por Sebastine N

Dec 13, 2019

Very insightful and informative for beginners.

por Erwin F R M

Sep 13, 2019

Great content, easy to have the big picture

por Gülderen Y

Jun 08, 2020

There can be more videos and less reading.

por Dwayne W J

Oct 31, 2016

A ton of great information and resources.

por Thet N S

May 23, 2020

Pretty Good Course for Introduction

por Alvaro A G S

Sep 05, 2019

Its a good introduction to de field

por samah r

Aug 10, 2017

Truly enjoyed this course,Thank you

por Valeria F

Jan 11, 2018

needs more retro from the teacher


May 27, 2019

Can be more practical


Jul 06, 2017

Excellent Course.

por Edson M L A

Jun 15, 2020

Fantastic Course

por Марков Ю А

Dec 15, 2019

Very easy course

por Brian T M

May 07, 2019

Awesome course.