This course aims to improve your Business English speaking skills by developing your use of vocabulary, grammar, pronunciation, spoken communication skills within a Business context, and your ability to deliver professional business speeches for specific purposes. Skills learned in this course will be used in the cross-cultural communications course and help prepare you to deliver the professional business presentation in the Capstone project.
After completing this course, you will be able to:
- delivery effective job interviews
- give persuasive business pitches
- delivery informative business presentations
- speak persuasively in English
- adapt content to purpose, context and audience
- use appropriate style and tone of writing for business purposes
Este curso faz parte do Programa de cursos integrados Inglês empresarial para estrangeiros
English for Effective Business Speaking
oferecido por
Programa de cursos integrados Inglês empresarial para estrangeirosUniversidade de Ciência e Tecnologia de Hong Kong
Programa - O que você aprenderá com este curso
Semana
1Welcome module
Welcome to Week 1! This week, we will cover Module 1 where we introduce you to the objectives and structure of this Specialization and course.
3 vídeos (total de (Total 13 mín.) min), 4 leituras
3 videos
Introduction to our Specialization3min
Guest Speaker-Prof.Caroline Wang-Effective Business Speaking7min
4 leituras
Objectives and outcomes10min
Learning how to learn10min
Learning vocabulary10min
The HKUST English Grammar Guide (EGG)10min
Semana
2Introduction to business speaking
Welcome to Week 2! This week we will cover Module 2 where we introduce you to speaking skill you may need in the workplace. You will also be introduced to vocabulary and language skills common to business communications.
5 vídeos (total de (Total 28 mín.) min), 5 leituras, 3 testes
5 videos
Verbal and Non Verbal Communication Part 1- Verbal5min
Verbal and Non Verbal Communication Part 2- Non Verbal5min
Challenging English grammar: redundant adjectives2min
Challenging English sound - /u/ "full" and /u:/ "fool" AND /I/ "sit" and /i:/ "seat"7min
5 leituras
Objectives and outcomes10min
Elements of introducing yourself10min
Objectives and outcomes10min
Vocabulary list10min
Adjective and adverb word order10min
2 exercícios práticos
Vocabulary practice10min
Module 224min
Semana
3Interviews
Welcome to Week 3! This week we will cover Module 3 where we introduce you to interviewing skills you may need in the workplace. You will also be introduced to vocabulary and language skills common to business communications.
8 vídeos (total de (Total 28 mín.) min), 10 leituras, 6 testes
8 videos
Job Interviews5min
Speaking to Inform & Persuade5min
Context & Directness5min
Peer-review practice: Sample Self Introduction1min
Sample - Describe your Strengths and Weaknesses1min
Challenging English grammar: 'the', 'a' and 'an'2min
Challenging English Sounds -/ð/ "they" /d/ "day"4min
Challenging English Sounds-/æ/ "man" /e/ "men"2min
10 leituras
Objectives and outcomes10min
Introduce yourself in a Job Interview10min
Peer-review practice- Introduce yourself in a Job Interview10min
Peer Practice Review - Describe your Strengths and Weaknesses10min
Objectives and outcomes10min
Vocabulary list10min
Referring to something mentioned before10min
Before names of professions (articles & determiners)10min
Before singular countable nouns10min
Before uncountable nouns10min
4 exercícios práticos
Peer-review practice: Introduce yourself in a Job Interview12min
Peer Practice Review - Describe your Strengths and Weaknesses14min
Vocabulary practice10min
Module 326min
Semana
4Business pitches
Welcome to Week 4! This week we will cover Module 4 where we introduce you to delivering business pitches and speaking persuasively. You will also be introduced to vocabulary and language skills common to business communications.
7 vídeos (total de (Total 44 mín.) min), 10 leituras, 6 testes
7 videos
The elevator pitch7min
Rhythm, stress and pausing5min
Body language4min
Challenging English: giving opinions2min
Challenging English sounds -/ð/ "then" /z/ "zen"3min
Challenging English sounds - /θ/ "thin" /s/ "sin"4min
10 leituras
Objectives and outcomes10min
More on stress and pausing10min
Peer review practice: stress and pausing10min
What do we mean when we say 'rhetoric'?10min
Rhetorical devices in persuasive speeches10min
Objectives and outcomes10min
Vocabulary list10min
More on giving opinions10min
Discourse markers10min
Peer review practice10min
4 exercícios práticos
Peer review practice: stress and pausing6min
Vocabulary quiz10min
Peer review practice16min
Module 430min
50%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por MA•Aug 17th 2017
this course take a long time from me to finished it\n\nBut it's a great course\n\nThank you
por EK•Nov 9th 2018
Thanks you Coursera team for your support, guidance and nurturing me in these course.
Instrutores
Sean McMinn
Senior InstructorCenter for Language Education
Kin Tang
InstructorCenter for Language Education
Delian Gaskell
InstructorCenter for Language Education
Sobre Universidade de Ciência e Tecnologia de Hong Kong
HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world.
Sobre o Programa de cursos integrados Inglês empresarial para estrangeiros
This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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