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Comentários e feedback de alunos de Marketing Mix Fundamentals da instituição IE Business SchoolIE Business School

4.5
262 classificações
37 avaliações

Sobre o curso

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

Melhores avaliações

CG

Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

AP

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

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1 — 25 de {totalReviews} Avaliações para o Marketing Mix Fundamentals

por Sanaa R

Dec 11, 2018

Excellent course

por Andres R

Aug 12, 2018

Mucha información interesante

por Ana R P

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

por Nikhil K S

Oct 29, 2018

Great Course

por Yuduan L

Jul 26, 2016

I think this course is very practical and can be used directly in real business running.

por kiran k p

Mar 21, 2018

awsome learning

por Natasha T

Nov 20, 2016

Good course, clear to understand!

por Reynaldo V

Nov 02, 2017

Even with my years of marketing experience, I learned so much from this course.

por ASHWIN U S

Aug 15, 2016

Great course! Awesome Profs! Will definitely recommend..

por kabbou b

Mar 19, 2018

NICE COURSE FULL OF USEFUL INFORMATION, AND A LOVELY ENGLISH ACCENT

por Edgar

Nov 23, 2016

Es un curso muy bueno y aprendí más.

por Phuong N N L

Sep 11, 2017

nice class

por Vikash S

Apr 20, 2018

it was a great learning experience

por David P G

Oct 06, 2017

Excellent presentation skills and material. Very useful reading recommendations and interviews

por Nhat Q L

Sep 11, 2017

Very interesting class

por Savdar I

Mar 18, 2018

Good course.

por Bidyashree S

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

por Manuel A R S

Jun 16, 2019

Very good course. Very practical. Excellent instructors

por chetan n g

Jun 24, 2019

its a very crucial subect in marketing and i am happy thet i have got more knowledge about marketing mix fundamental

por AzeemImam

Aug 17, 2019

Great course for self learning

por VL

Dec 07, 2018

Great course, thanks for sharing.

por abdulrahman e

Sep 19, 2018

the second part of the course was amazing

por PRAKHAR P

Sep 28, 2017

A very basic course, taught in a very crisp & to the point manner.

por Sagarkumar P

Aug 26, 2017

good.