Learned absolutely nothing new from this course. Material was either already known, outdated, or not relevant. Presentation was one of the worst I have ever experienced. From the power point slides to the presenter himself - all of this would need a lot of improvement. Sorry to say: this course was a waste of my time.

It looks like the latest two courses in the Digital Marketing specialization were done under a limited time frame, and therefore, aren't good modules at all. I did rate star 5 for the previous 3 courses in this specialization.

I would really like more updated contents.

The professor was clearly reading from a prompter, which resulted in the sentences being broken and having a very poor flow. This was improved in the next course with animations and engaging videos, but this course was not enjoyable :(

Es un curso lleno de conceptos muy útiles para formar las bases del conocimiento en Marketing Digital. Accedemos a excelentes lecturas y videos. Realmente creo que los cursos están aportando a mi formación. Gracias Profesores & Coursera por el nivel académico!

Quite basic stuff, only the AR/VR part was interesting.

I love this course much

Very good course telling you about up coming's in the marketing filed elaborating the principles widely used in the field of marketing

Very interesting course!

I have learned a lot from this course!

Overall the content was good and useful and I enjoyed it. However, I felt the format the professor had the course in was more daunting and less concise than previous lecturers. Having a series of lectures ranging from 3 minutes to 20 minutes and links that you can't click on within the lecture made it distracting and not as user friendly. I think if there were possibly two lectures per week with ALL of the information and incorporating video examples into the lecture it would be more of a pleasant experience. Watching a three minute video then clicking next and going into a 5 minute video and then a 15 minute video is a bit of a nuisance. I've taken many online classes and this is the only thing that I find very irritating.

Great

I loved the course for the instructor's clear explanation of the concepts.

Highly recommended!

I loved it! I highly and deeply recommend it!

This really is a tough, but deliciously interesting course. The lecturer does not mess around and demands your full attention at all times. If you do this course - you will love it.

Interesting course

Highly recommended!

great course i love it

Thanks Prof. Mike

I like this course. It helps me to understand the main digital media. It gave me structured information about digital world.

Its Just Amazing Course I Found To Be Very Helpful And Also Inspiring One I Would Recommend This Course To Any One With Interest In Marketing.

awsome course

Very informative and practical.

Great Course. Very interesting and helpful. The materials of the course are varied. Lectures include presentations, animations, interviews.

Mike Yao's course was straight to the point, very useful information, concrete examples, great assignments.