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Voltar para Marketing Analytics Foundation

Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

759 classificações
167 avaliações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


30 de nov de 2021

This helpful information has helped me understand the basics about Marketing analytics and the role of a marketing analyst. It is easy to understand and I looking forward to learn more.


13 de mai de 2022

I like that the videos and reading materials are short. However I am not sure how I feel about the forums since I can see that previous students are not actively participating.

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51 — 75 de 177 Avaliações para o Marketing Analytics Foundation

por Jesus P

11 de mai de 2022

Me gusto mucho toda la informacion que se me brindo, todo fue bastante claro.

por adrian Y

13 de mar de 2022

Great material. I've never felt so confident about data analytics until now.

por samrina k

21 de mar de 2022

Really helpful looking forward to getting more courses Thank you so much :)

por Chikezie O

12 de jun de 2022

Really Good refresher for Continuing Education. Good for new learners too.


8 de jun de 2022

Is a good introductory course and motivates me to complete the certificate

por Abdiwasaa I B

22 de abr de 2022

This course is a great way to start from scratch about Marketing analytics

por Sarah J R

17 de fev de 2022

The course is very helpful and I learned a lot from it. Thank you so much!

por Faith j

20 de mai de 2022

T​he course is good and gives one urge to know more in the coming course.

por Robinson O M

26 de abr de 2022

Excelente curso. Recomendable para todos los estudiantes universitarios.

por Maia F

30 de dez de 2021

V​ery informative and helpful to the foundations of marketing analytics

por Carla P M

14 de mai de 2022

Creo que estuvo bastante completo y te la base para saber como empezar

por Rommel H

8 de jan de 2022

This is an awesome course to start your career in Marketing Analytics.

por Nicolette C

16 de jun de 2022

This course has helped understand the basics in marketing Analytics

por Lidiia K

8 de jun de 2022

w​ell-structured course with the best trainer ! I was useful for me

por Abid A K

9 de fev de 2022

An excellent course to know the foundation of Marketing Analytics!

por Gabriel E A A

4 de fev de 2022

It was very great, the instructor also was an excelent performance

por Umer T

4 de jan de 2022

It was a great learning experience. Looking forward to learn more.

por Reza F

19 de mar de 2022

a really great course for fundamental! i love how the tutor teach

por Francisco J

23 de jun de 2022

Nice course to understand basic theory about marketing analytics

por marwa r

11 de fev de 2022

very helpuful of understating fundmental of marketing analysis

por Tyler T

2 de abr de 2022

I enjoyed this course I learned a lot of helpful information.

por Mohammadhasan O

25 de jan de 2022

v​ery helpful for getting an insight in marketing analytics

por Carey S

8 de dez de 2021

T​hank you! This was an informative course. Very helpful.

por singh s

25 de abr de 2022

one of the best course and teaching style is very unique

por Muhammad A

9 de mar de 2022

best and most authenic matterial provided by coursera