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Comentários e feedback de alunos de Marketing Analytics Foundation da instituição Meta

1,240 classificações

Sobre o curso

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as common challenges when working with marketing data. By the end of this course you will be able to: • Describe how data and measurement inform a marketing action • Describe the basic principles of marketing • Identify why measurement and analytics matter in digital marketing • Describe how data is collected and related to digital marketing • Explain the significance of the privacy regulations that govern the online marketing space • Describe the Meta pixel and how it is created on the Meta platform • Describe how information is recorded on mobile devices • Explain how an API connects data captured offline to an online platform • Describe common platforms for online data management and evaluation • Navigate Google Analytics and Meta Ads Manager reports Regardless of your current marketing and analytics experience, this course will help you build a solid foundation for incorporating data into your marketing efforts. Learners don't need marketing or data analysis experience, but should have basic internet navigation skills and be eager to participate....

Melhores avaliações


8 de jul de 2022

This was by far the best online course that I have ever taken. It was very easy to understand, methodical and well put together. I learned so much on spare time. I can not wait for the next course.


10 de jul de 2022

This course is really helpful if you are starting fresh as a Marketing Analytics domain. It's gives a very good picture about the methods and tools we need to know for marketing analysis.

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151 — 175 de 291 Avaliações para o Marketing Analytics Foundation

por min c

23 de nov de 2021

Great insights from a awesome teacher.

por Juan B C

13 de mai de 2022

Really good and gives a good Overview

por Stephen O T

12 de mai de 2022

very wonderful experience and useful

por Pyi M T

24 de fev de 2022

Nice course, but needs solid example.

por Amer P

27 de jan de 2022

- easy to use and highly interactive.

por Michelle M

17 de nov de 2022

Muy completo, dinámico e interesante

por Melanie R J

13 de jul de 2022

Very helpful and easy to understand.

por Sohaila A

30 de jan de 2023

Great info, it was very interesting

por Divine J

7 de set de 2022

This course has been really helpful

por Md S H

1 de dez de 2021

wonderful course. so i m very happy

por Fares O M

3 de dez de 2021

that was helpful thank you so much

por Sidney I

6 de out de 2022

I learnt so much in this course.

por Carlota Z

9 de ago de 2022

Great course, easy to understand.

por Carolina A M

29 de mar de 2022

it was excellent!!! Many thanks!

por ashiru s

12 de mar de 2022

good course, i'll surely proceed

por Enrique A M

28 de dez de 2021

Thanks Coursera, Thanks Facebook

por Lila E

8 de ago de 2022

Great Coruse HIghly Reccomend!

por D R W

30 de jun de 2022

Thank you so much for help ...!

por mohamed f

13 de mar de 2022

thanks alot i have learned many

por Aya M A

26 de nov de 2022

Excellent lecturer and content

por Stephen A J

13 de nov de 2022

Very interesting, great values

por Angelina R S

12 de out de 2022

very interesting and helpful!

por Ahsan I F

6 de fev de 2022

Anke is an awesome instructor!

por Loubna E

28 de mai de 2022

Perfect course. Very helpful.

por Nehal P

21 de jan de 2023

What a pleasant experience!!