Chevron Left
Voltar para A importância de saber ouvir

Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

4.6
1,196 classificações
221 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

Filtrar por:

51 — 75 de {totalReviews} Avaliações para o A importância de saber ouvir

por Priyanka S

Sep 21, 2017

Wonderful course !!! learnt a lot about social tools and how to use them !!

por Juan A R P

Dec 03, 2015

You learn Amazing tools that will shape the way you see the internet and look into your business. Fantastic Course totally recommend it.

por Luke O

Sep 18, 2017

The tools, strategy, and walk-throughs given in this course to date alone, has proved hugely useful for our business.

por Elekwachi P A

Jun 30, 2017

This course was very helpful in teaching me how to pay attention to the needs of my high value market.

por Clive S

Jul 24, 2016

Engaging, relevant and grounded in the real world. Competency-based education at its best

por Pradyumna M K

Feb 07, 2016

The tools provided here are not you get on some blogs or ads. They are genuine and give great insights. I have empowered myself by Coursera. Thanks

por Lisa S

Feb 22, 2016

Wow! I feel like a whole new world has opened up to me. This specialization is more fun than work! The discovery and new tools are amazing! I can't say enough good about all of the courses in this specialization!

por Jinder

Apr 26, 2016

Well-presented and interesting case-study with Taco bell

por Dmytro Z

Apr 20, 2018

It was great experience within the experiments and helpful insights! Thank you!

por Sol A O

Oct 07, 2017

Incredible and real course, you can see the results on your profesional persona in social media as you develop and use the tools.

por Noreen H

Feb 29, 2016

Excellent, I would highly recommend this course to anyone interested in Digital Marketing or Digital Strategy development.

por Jose J M

Jun 17, 2018

It is a great course, where they give you important tools and good sources of knowledge.

por Aboud K

Dec 23, 2015

WOW! Very insightful and outstanding tools!

por Pramod K G

Feb 09, 2017

It is very critical to listen about high value market and how to do that , the answer lies in this course. Clearly defined road map. Thanks Professor

por RAZA I

Apr 08, 2017

Excellent information , brilliant material and entertaining discussions. Highly recommend for anyone looking to build essential skills revolving around social media.

por wole a

Jun 14, 2017

Excellent

por Víctor R O L

Apr 07, 2017

Great course!

por Paul K

Nov 20, 2017

Love this course. Introduction to Social Media Tools and how to use them. Along with an excellent overview of a Big Brand's use of Social Media

por Arindam B

Jun 30, 2017

an excellent one

por Hamza H

Dec 08, 2015

Great course, choc-a-bloc with fantastic resources, information and advice. Credit to the team behind it.

por Epiphane A

Oct 10, 2016

There is nice stuff in here, worth reading!

por François-Lévy Z

Feb 26, 2018

V

por Neda B

Nov 23, 2015

It was an amazing opportunity to be able to learn this new concept from the experts in this field. Thanks to Randy Hlavacand, Northwestern University and Coursera for bringing this opportunity and make it accessible for everybody.

por sofia s

Mar 12, 2016

I would cry for how amazing this is!!!

por Anli Z

Mar 15, 2017

It is a wonderful experience. This course not only teaches you knowledge of social media marketing, but practical ways to motivate your growing in social media marketing.