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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

1,276 classificações
241 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações


May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.


Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

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151 — 175 de {totalReviews} Avaliações para o A importância de saber ouvir

por Dennis G

Sep 16, 2016

Very insightful.

por Ana D P

Feb 12, 2016

I learned A LOT!

por Chawki E h

Aug 29, 2017

powerful course

por Christine a

Dec 13, 2015

Loved the class

por Sergio V H

May 20, 2016

Awesome course

por Erwin F R M

Aug 21, 2019

great content

por Ellyka A d S G

Mar 05, 2018

Great course.

por Víctor R O L

Apr 07, 2017

Great course!

por Walfredo d F

Jan 06, 2017

Great course.


Feb 19, 2016



Jan 04, 2016



Nov 26, 2018

amazing <3

por Yauri

Jan 08, 2016


por ezechukwu

Nov 02, 2015


por Mahmoud R

Apr 08, 2019

very cool

por wole a

Jun 14, 2017


por Lilia M A C

Feb 24, 2019


por Eray A

Mar 09, 2018


por Camille B

Oct 25, 2017


por Osama A

May 22, 2017


por Sebastián S

Dec 14, 2015


por Bining Z

Jan 14, 2018





por Gabriel G

Feb 10, 2016


por Juan P M P

May 29, 2017


por François-Lévy Z

Feb 26, 2018