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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

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1,561 classificações
313 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

MA
6 de Out de 2020

I didn't have any idea to how control social media, but after this course that was so practical learned how to control , monitor and observe the operation and also how to find solutions to thrive.

AM
16 de Fev de 2021

Thank you Coursera, DOST and Northwestern University. I really enjoy the course. I hope I had much time to finish the whole course. Hopefully, if there is another opportunity like this, I will.

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126 — 150 de 309 Avaliações para o A importância de saber ouvir

por Ken W

23 de Abr de 2017

Course provides a good overview of social media monitoring tools.

por Alfredo A

21 de Dez de 2016

Excellent contents, orientation and technical skills induction!

por David G

14 de Jan de 2021

Learned so much about the invasive methods of marketing today.

por Ekaterina S

4 de Jul de 2017

very informative with good insights and practical implications

por Vay R

5 de Dez de 2016

Great course and great tools. I can't wait for the next course

por Alessio S

25 de Jun de 2017

Great tools and explanation on how to find your target market

por Ewa M

2 de Abr de 2018

I enjoyed the course and learned many new things. Thank you.

por Rohit K

4 de Dez de 2017

great tutorials and they also provide high quality tools :)

por Jorge C

6 de Mai de 2019

Enjoyed it a lot. Very useful tools and engaging videos.

por Hamdy R M M G

29 de Dez de 2017

great information and insight to learn i love this Course

por Oriana V R R

29 de Out de 2018

Excellent course, it was very fun and helpful to receive

por Cyrus F

28 de Jun de 2016

great course for getting in the social media influencers

por Harajinder K

26 de Abr de 2016

Well-presented and interesting case-study with Taco bell

por Eugene T

3 de Jan de 2016

Great course with insights into Social Media Marketing!

por Petar M

13 de Jan de 2022

Many useful information are gathered in this course :)

por Zhao R (

27 de Out de 2017

Great course! Soooo many useful tools were introduced!

por Yeung T N

20 de Abr de 2020

Very good experience for me and open my mind and view

por Umar D

20 de Abr de 2021

Excellent course I am pleased to take this course 😊

por Darwin

25 de Dez de 2016

This part is great, I have learned a lot, thank you!

por Nick D

14 de Ago de 2020

Great plan, direction and insight to social media.

por Ray B

26 de Mar de 2017

Take this course! You should maybe take it twice!

por Apichart T

30 de Jul de 2017

Good Course to know about insight social audience

por Huzaifa A

6 de Mai de 2021

Tremendous learning by NorthWestern and Coursera

por Amanda L S

16 de Jul de 2020

A lot of very useful information in this course.

por samira m

13 de Fev de 2019

Insightful. Useful application to real business.