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Comentários e feedback de alunos de A importância de saber ouvir da instituição Universidade Northwestern

4.6
1,196 classificações
221 avaliações

Sobre o curso

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience. In completing this course you will develop a fuller understanding of the data and will be able to increase the effectiveness of your content strategy by making better decisions and spotting crises before they happen! MOOC 2 bonus content in the paid toolkit includes access to Semantria's analytics engine to extract some data on the markets you are developing and have it analyzed. As a student in this course, you are being provided the opportunity to access IBM Bluemix® platform-as-a-service trial for up to six months at no-charge with no credit card (up to a $1500 value). NOTE: By enrolling in this course, given access to IBM's Bluemix technology for one month for free as well as Lexalytics' Semantria tool. For those earning a Course Certificate, you will be given an additional five months of Bluemix and three months of Semantria at no cost with a special key code. By enrolling for a Course Certificate for this MOOC, you are acknowledging that your email will be shared with Lexalytics for the sole and express purpose of generating your individual key code. After the key code has been generated, Lexalytics will delete your email from its records. Additional MOOC 2 faculty include: * Steve Dodd (SVP Business Development, Effyis - dba BoardReader and Socialgist - Global Social Media Content Access) * Seth Redmore (CMO, Lexalytics, Inc.) * Chris Gruber (Social Media Analytics Solution Architect, IBM) * Russell Beardall (Cloud Architect, IBM) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Tressie Lieberman (VP Digital Innovation, Taco Bell)...

Melhores avaliações

WL

May 26, 2018

I am enjoying the journey. I anticipate being a better digital marketer than ever before. Thank you for helping me to be better all the way around: personally, academically, and professionally.

AF

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

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76 — 100 de {totalReviews} Avaliações para o A importância de saber ouvir

por Apichart T

Jul 31, 2017

Good Course to know about insight social audience

por Bining Z

Jan 14, 2018

g

o

o

d

por Jonathan R

Oct 06, 2017

Very informative!

por rotem l

Feb 13, 2018

really good videos and explanations.

I am in the middle and allready seing an effect on my buisness

keep up the good work !

por Anthony L F

Nov 05, 2017

This course is great because you get hands on experience with social listening tools. If you work in social media marketing and want to know more about listening, this class is worth the time.

por Osama A

May 22, 2017

Useful

por Ana Q

Aug 13, 2017

Me encantó este curso aprendí mucho sobre como utilizar diferentes herramientas para escuchar a la audiencia que te interesa.

por Alexis P

Sep 04, 2017

The interview with Tressie Lieberman was great!

por Eray A

Mar 09, 2018

Awesome

por Hans K

Jan 11, 2018

Very practical and hand-on assignment. The tools can be brought immediately into action thus the contents are very useful and of high value

por Juan P M P

May 29, 2017

top

por Ebony D

Mar 10, 2017

They provide you with great tools! Perfect for people just starting out.

por Raja R

Feb 17, 2017

This Course is excellent and especially Prof Randy had put in a lot of effort to give this amazing series of Mooc on Social marketing. I highly recommend these Moocs

por Femi A

Oct 27, 2017

The entire MOOC was superb and insightful, Thumbs up to you guys at Coursera and NU

por Alfredo A

Dec 22, 2016

Excellent contents, orientation and technical skills induction!

por Chawki E h

Aug 29, 2017

powerful course

por Sheldon

Jun 30, 2017

Amazing amount learnt!

por Sierra R

Nov 13, 2017

Im so grateful for what I'm learning and the tools given with my paid subscription. I'm having fun and building my business on social! Love this course.

por Rohit K

Dec 04, 2017

great tutorials and they also provide high quality tools :)

por Hamdy R M M G

Dec 29, 2017

great information and insight to learn i love this Course

por Ellyka A d S G

Mar 05, 2018

Great course.

por Sthefanie

Mar 23, 2018

Amazing tools!! I was playing with them for hours!!! This this the future of marketing, know your customer through many virtual options!

Thanks!

por WanPing,Wei

Apr 20, 2017

I love this course!

por Dennis G

Sep 16, 2016

Very insightful.

por Harriet F

Nov 10, 2016

Excellent! Learnt lots of great skills.