With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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ESSEC Business School
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
- 5 stars70,33%
- 4 stars21,29%
- 3 stars5,61%
- 2 stars1,37%
- 1 star1,37%
Principais avaliações do OS FUNDAMENTOS DA ADMINISTRAÇÃO DA RECEITA: A PEDRA FUNDAMENTAL DA ESTRATÉGIA DE RECEITA
Everything was able to connect deeply into my experience based knowledge to enhance better thinking towards hotel operation and finance. Thank you.
I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.
Very good. Just a few minor draw backs, most of the online complimentary links for reading and videos are not working or require you to sign in to a third party account.
Being new to the Hospitality industry and revenue management, I learned a lot of new concepts. It is a very good course without lengthy assignments.
Sobre Programa de cursos integrados Gestão Hoteleira: Distribuição, Receitas e Gestão da DemandaGestão Hoteleira: Distribuição, Receitas e Gestão da Demanda
Market hospitality services, manage demand, and optimize revenue.
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