Informações sobre o curso
4.7
169 classificações
19 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 16 horas para completar

Sugerido: 4 weeks, 4 - 5 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Habilidades que você terá

Revenue ManagementForecastingDemand ManagementAsset Management
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Horas para completar

Aprox. 16 horas para completar

Sugerido: 4 weeks, 4 - 5 hours per week...
Idiomas disponíveis

Inglês

Legendas: Inglês

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Asset Management

After a short introduction and definition of asset management, this module will explore the relationship between what we call the "Asset management triangle" actors. We will then walk through the different milestones of a hotel project, from start to finish, from initial plan to exit....
Reading
13 vídeos (total de (Total 64 mín.) min), 2 leituras, 4 testes
Video13 videos
Introduction7min
Introduction2min
The Asset Management Triangle4min
Development and Planning5min
Types of Management8min
Construction and (Pre)opening4min
Operation and Asset Management3min
Asset Cycle5min
Valuation6min
Exit Strategy3min
Conclusion3min
Q&A3min
Reading2 leituras
Mooc Glossary10min
Complementary Readings10min
Quiz4 exercícios práticos
Practice Lesson 16min
Practice Lesson 210min
Practice Lesson 312min
Module 1 Assessment20min
Semana
2
Horas para completar
4 horas para concluir

Demand Generation

In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation....
Reading
11 vídeos (total de (Total 74 mín.) min), 1 leitura, 5 testes
Video11 videos
Product Offering6min
Price Value Theory9min
Segmentation10min
Creating a Pricing Strategy7min
Pricing by Segment7min
Business Mix7min
Technology and Distribution7min
Cost of Distribution and Acquisition6min
Conclusion2min
Q&A4min
Reading1 leituras
Complementary Readings10min
Quiz4 exercícios práticos
Practice Lesson 112min
Practice Quiz Lesson 210min
Practice Lesson 36min
Module 2. Assessment20min
Semana
3
Horas para completar
2 horas para concluir

Online Marketing

Marketing is about making something known, desired and bought by the right public. While this hasn't changed, the means to achieve it has changed exponentially over the last two decades. As the customer searches for and finds your hotel, you will have to deal with the costs of distribution and how to sell through the most profitable channels to keep a healthy bottom line, while ensuring adequate visibility and top line. ...
Reading
11 vídeos (total de (Total 58 mín.) min), 1 leitura, 4 testes
Video11 videos
The customer journey6min
Make the hotel stand out5min
Capture the visitors on your website6min
Emotion3min
Navigation and Reviews7min
Third party and intermediary optimization: OTAs9min
Third party and intermediary optimization: other channels of distribution3min
The Net Contribution Approach6min
Advertising Attribution Model3min
Q&A3min
Reading1 leituras
Complementary Readings10min
Quiz4 exercícios práticos
Practice Lesson 110min
Practice Lesson 216min
Practice Lesson 38min
Module 3. Assessment20min
Semana
4
Horas para completar
4 horas para concluir

Revenue Management

In this module, we will look at what problems Revenue Management was invented to help hotels and other similar business overcome. Then we will go through each of the critical six steps of the Revenue Management Cycle answering such questions along the way as: Where do I get the data I need from? What do I do with the data once I have it? How can I predict what is going to happen in the future? What kind of forecasting method can I use? What decisions do I need to make to get the most revenue and profit?...
Reading
14 vídeos (total de (Total 73 mín.) min), 1 leitura, 2 testes
Video14 videos
Why is Revenue Management Important?8min
Revenue Management Bingo7min
Demand Optimization4min
Data Collection and Aggregation8min
Analysis I: Benchmarking8min
Analysis II: Booking Curves2min
Analysis: Forecasting7min
Decisions8min
Profit Decision Making4min
Conclusion1min
Q&A3min
Conclusion2min
Wrap-Up2min
Reading1 leituras
Complementary Readings10min
Quiz1 exercício prático
Module 4. Assessment20min
4.7
19 avaliaçõesChevron Right
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Benefício de carreira

36%

consegui um benefício significativo de carreira com este curso
Promoção de carreira

20%

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Melhores avaliações

por CRDec 16th 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

Instrutores

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Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems
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Alex Slors

Independent Hotel Asset Manager & Development Consultant
Asset Management
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David Turnbull

Co-Founder and CCO
SnapShot
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Brendan May

COO Livabout
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Martin Soler

Independent Marketing Consultant
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Lennert De Jong

Commercial Director
Citizen Hotels

Sobre ESSEC Business School

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Sobre o Programa de cursos integrados Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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