Hotel Management: Distribution, Revenue and Demand Management Specialization
Build a Hospitality Business. Prepare for a professional career in the hotel industry in just three courses.
About This Specialization
Follow the suggested order or choose your own.
Designed to help you practice and apply the skills you learn.
Highlight your new skills on your resume or LinkedIn.
- Beginner Specialization.
- No prior experience required.
The fundamentals of hotel distributionUpcoming session: Dec 25
- 4 weeks, 2-4 hours/week
About the CourseIn today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website s
The Fundamentals of Revenue Management: The Cornerstone of Revenue StrategyUpcoming session: Dec 25
About the CourseWith a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict
Demand management: Breaking down today’s commercial silosUpcoming session: Dec 25
- 4 weeks, 4 - 5 hours per week
About the CourseThe biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering ass
Hôtel “De l'étoile” - a hotel in crisis?Upcoming session: Feb 26
- 4 weeks of study, 2-4 hours/week
About the Capstone ProjectIn this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris tha
Professor of information systems, Director of the MBA in Hospitality Management