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Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,250 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126 — 150 de 334 Avaliações para o The Digital Marketing Revolution

por Andres P

4 de out de 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

por Asala Y Z A

25 de dez de 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

por madhusmita b

3 de fev de 2022

The professor is very good and gave me a wide knowledge and also some reading materials.

por Andrew C

30 de nov de 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

por Reynaldo C A

12 de nov de 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

por Sovia

23 de fev de 2022

Excellent and interactive. Highly recommended as a start on Digital maketing journey

por Andrew D

31 de out de 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

por Kiran B

29 de mai de 2022

learn about digital market in detail which will really helpful me in my career

por Natyeli M

7 de ago de 2020

Excellent class! Normally I don't rate the classes but this one is really good!

por Bhavani V

19 de abr de 2022

great explanation , many insights about digital and analog with simple example.

por Ehssan M

3 de abr de 2022

Understandable course and the activities gave me the deep understanding I need.

por Rajat P

5 de set de 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

por Hiroany D V C F

15 de ago de 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!

por Siddharth C

28 de jun de 2020

I enjoyed doing this course and could relate to my experience as a marketer.

por Sai S

27 de nov de 2019

Best course of the specialization. Should be made the first of the series.

por Elizabeth N M

19 de jan de 2021

Such a good course ,i learnt so much about digital and analogue marketing

por Ahmar S

6 de nov de 2019

Very well taught and the Professor is very passionate about this subject.

por Siddharth

13 de jul de 2020

Well designed course with a fairly good amount of coursework. Loved it!

por Warawut G

5 de abr de 2022

Thank you very much for the teachers and the Digital Marketing course.

por Tara M

6 de fev de 2018

so interesting learning about new technologies and their implications

por Castor T

28 de mar de 2022

I love the idea of a revolution. This course has been very helpful!

por Precious B

3 de nov de 2020

Great course. Instructor was engaging, knowledgable and personable.

por Ardra A K

9 de out de 2020

Wonderful course! It was very engaging and interesting to complete.

por Vanessa E O M

26 de mar de 2021

Super good examples, easy to follow, thank you for the knowledge.

por Brett H

3 de nov de 2020

Good course, short and sweet with lots of though provoking ideas