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Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,377 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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126 — 150 de 360 Avaliações para o The Digital Marketing Revolution

por kenneth n

17 de abr de 2020

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing

por Wael L

13 de set de 2022

Very clear and well structured with various tools to use in the process. Getting bored iss not an option.

por Lawal M

26 de mar de 2022

This course was really easy to understand due to the simplicity of the Professor's teaching techniques.

por María J B

18 de mai de 2022

Amazing! Never boring, the professor's really passionate about the topic and his jokes were on point

por Marcus U

22 de nov de 2017

Excellent Professor provided me great insights about co-existence in the off-line and on-line world

por Nikolaos S

16 de ago de 2021

Very nice course. Professor Rindfleisch has done an excellent job creating such a unique course!

por landon n

3 de ago de 2021

iI am very grateful and happy for what i have learnt in this course marketing in an analog world.

por Adithya S

18 de jun de 2022

It was exceptional. It answered many of my queries and the capstone project was a cherry on top!

por Enoch D A

10 de mai de 2020

A good course if your are looking to understand how digital and analog works in the market space

por Eliseo J P

11 de ago de 2020

This is the best course i have taken so far. I was not bored at any point and rich in insights.

por Robert M

2 de dez de 2019

Excellent job with reading matters, video lectures, guest participation and content. Thank you

por Haseena

22 de mar de 2022

This course is very informative and knowledgeable. Thanks instructor for such kind of course.

por Andres P

4 de out de 2018

This course is the perfect complement upgrade the strategical mindset on digital marketing!

por Asala Y Z A

25 de dez de 2020

Love it Love it Love it , It's more than just a digital marketing course, THANKS TO ARIC!

por Madhusmita B

3 de fev de 2022

The professor is very good and gave me a wide knowledge and also some reading materials.

por Andrew C

30 de nov de 2017

Excellent course! Emphasizes importance of analog in an ever increasing digital world.

por Reynaldo C A

12 de nov de 2019

Very informative and interesting class facilitated by awesome Professor Aric Rindflich.

por Sovia

23 de fev de 2022

Excellent and interactive. Highly recommended as a start on Digital maketing journey

por Andrew D

31 de out de 2020

Great class. Interesting topics, thought provoking exercises, and a fun instructor.

por Kiran B

29 de mai de 2022

learn about digital market in detail which will really helpful me in my career

por Natyeli M

7 de ago de 2020

Excellent class! Normally I don't rate the classes but this one is really good!

por Bhavani V

19 de abr de 2022

great explanation , many insights about digital and analog with simple example.

por Ehssan M

3 de abr de 2022

Understandable course and the activities gave me the deep understanding I need.

por Rajat P

5 de set de 2019

It is an amazing course with great insights and Aric is an exceptional teacher!

por Hiroany D V C F

15 de ago de 2020

Good course! Thanks Aric you are a very good teacher, you explain very well!