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Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,380 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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101 — 125 de 360 Avaliações para o The Digital Marketing Revolution

por Alexandre R

7 de out de 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

por Huy K

5 de jun de 2022

It is great course to start learning about the digital marketing. Thank you so much for bring it on Coursera for all can learn.

por Ammar H K

13 de mai de 2022

great learning experience for beginners who don't have know how of what digital marketing actually is and how the trend started

por Halla N A

30 de ago de 2022

this courses help me more in digital world. thank you so much illinois university for this courses. see you in another course!

por Paulo S M J

7 de dez de 2020

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

por Daniel J V I

12 de mar de 2020

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

por Fadila M A

12 de mar de 2022

Excelent excercise and materials, easy to understand, and it really helps me to improve my knowledge of digital marketing

por Himanshu G

25 de out de 2020

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

por Tasha F

4 de nov de 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

por Amilcar J P G

5 de jan de 2022

This course was extraordinary, I learned a lot and I will continue my journey in becoming an expert in digital marketing

por Claudio L

10 de nov de 2017

Excellent course about Digital Transformation... very useful for emerging economies like Chile. Thanks Professor Eric..

por Bunmi A

10 de fev de 2022

This course exposed me to the revolution of Digital Marketing.

The course is highly recommended for marketers worldwide.

por Alvaro B

23 de out de 2020

This is an extraordinary course given by Aric Rindfleish. Thanks for your knowledge and an excellent way of giving it.

por Kirill S

27 de out de 2020

Very creative content, perfectly structured and delivered in a stellar manner by Professor Rindfleich and his team.

por Tejas B

7 de set de 2020

Absolutely wonderful course. Every video brings a smile to my face. Aric and Nadia are amazing! Thank you for this.


18 de ago de 2020

He is the best professor in this course, very much engaging videos. Please create more courses with aric in future.

por Amilcar J L R

28 de mai de 2021

First-rate professionals .. exquisite way of transmitting knowledge and great business ideas .. excellent. Thanks.

por Andile N K

19 de out de 2019

Excellent course! Very interesting and unique! I liked the structure of the lectures and the assessments as well!

por Hevlin C

26 de abr de 2019

Great course! I had a lot of fun learning, and i am sure the knowledge will be very useful in my marketing career

por Karolina K

13 de mar de 2018

The lectures are engaging and the topic is explored in some detail. It's a worthy addition to the specialisation.

por Jennifer W

11 de out de 2020

Interesting content. The course was more about synergy between analog and digital marketing which was perfect.

por Pavan T

15 de mai de 2018

I enjoyed this course and fun to learn new concepts including case studies for Marketing in Analog world course

por Tashari

2 de set de 2022

well done and there's more to it than you think. Should pay close attention the principles are very powerful.

por Rohit K

20 de out de 2017

nice and very clear cut explained and great classes with sir Aric Rindfleisch really enjoying this course :)


26 de nov de 2020

Excellent course! The interviews, the activities and examples are the best way to understand the main topic.