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Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,378 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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201 — 225 de 360 Avaliações para o The Digital Marketing Revolution


6 de abr de 2020

excellent, very good quality in matter

por Md I I C

12 de ago de 2020

Excellent and very Innovative Course.

por Julia A

18 de mai de 2020

Very interesting course! Recommended!

por Dewana D

7 de out de 2022

great course and easy to understand

por UMAR Z

25 de set de 2022

A Great Course For Career Growth!!!

por Faishal R A

11 de fev de 2022

Great instructor, thank you so much!

por Favian O R M

7 de set de 2020

A really great teacher and dynamics

por Vallabhaneni S

29 de mai de 2020

Course is good know about marketing

por Lim K B J

29 de mar de 2020

Very good analog marketing course.

por Wendy J

23 de out de 2019

Amazing Course! Great knowledge!

por Farhad S R

7 de mai de 2018

The best course of this package.

por Keki K

11 de nov de 2017

Thanks for the wonderful insight

por Ledongduytrung L

9 de out de 2022

Excellent course. Thanks Eric !

por Ajay K S

10 de dez de 2020

Nice course, lot of information

por Mariam I

22 de set de 2022

very interesting and engaging

por Yi O

23 de jun de 2020

Learning a lot of new knowledg

por Jennifer H

7 de nov de 2019

Excellent Course learned a lot

por Rafay Z

30 de set de 2021

A great learning experience.

por Jhavyen T

25 de jan de 2021

Great course, I learnt a lot.

por shobith R

15 de jan de 2021

excellent and very help full

por Latoya D G

19 de ago de 2020

Absolutely love this course!

por Taimoor A

24 de mai de 2022

This course is very helpful

por Ahmed G

5 de fev de 2022

Great Experience. Thank you

por Pranshu G

16 de mai de 2020

that was a great experience

por Amir M M L

29 de jan de 2020

Great Course & Information