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Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

1,247 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at

Melhores avaliações


10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.


1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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76 — 100 de 333 Avaliações para o The Digital Marketing Revolution

por Anrica L

6 de set de 2020

I enjoy professor Aric's courses, they are informative and interesting. Lots of projects and assignments means you have to think think deep on the subject.

por Timo W

5 de jan de 2022

g​reat course. highly relevant content for anyone interested into how the digital changes the analog. Excellent material and vidos. Highly recommended

por Christina D

15 de jan de 2021

I enjoyed very much this course and I fount it really interesting! I learnt a lot of things and I started looking things around me in a different way.

por Predrag T

7 de dez de 2020

This course really puts the digital in the aspect of analog, provides great understanding of their differences and how to leverage them as a marketer.

por María d l Á Á P

3 de nov de 2021

Excellent material and excellent teacher. All of Prof. Rindfleisch classes are always filled with practical, relevant and updated information. 10/10.

por Yuliia B

23 de abr de 2020

I am not sure that the information in this course will be important for my job and career, but it is very interesting and important for marketers.

por Paulina H H

14 de set de 2020

It was an excellent course!! I loved the way the professor structured the lessons, the examples he gave and the way he explained the topics.

por David S

14 de mar de 2022

This digital Marketing Revolution class is highly informative.

Professor Aric Rindfleish makes it entertaining and, therefore, fun to learn.

por N.Srinivas

1 de abr de 2020

Most fantastic course I've come across in a while. I thoroughly enjoyed the flow of program with Quizzes alongside case studies every week.

por Troy Q

28 de out de 2020

Well organized and thoughtful course. Professor does good job "edutaining" to make the videos more engaging and informationally sticky.

por Esraa B E M G

23 de abr de 2022

I have been challenged every day by my professor to think and apply knowledge in new ways. It has been such an enlightening path . 

por Carlos S

7 de nov de 2018

Great course.. a little bit abstract but definitely can challenge the way you think about products and services and how to market them.

por Sumana M

26 de mai de 2021

One of the best courses in the Digital Marketing Specialization. Professor Aric Rindfleisch is the best professor in the whole world!

por Veronica L

9 de dez de 2019

Great course, very interesting subject. Teacher is very good at teaching and you can see that he did put effort into teaching skills.

por Muhammad U

30 de abr de 2022

excellent course, with superbs outsights, the faculty has done a great job to put together all the concepts wisely and effectively.

por Sina G

25 de out de 2020

Amazing course with thought-provoking content taught by one of the greatest professors I have ever come across. Highly recommended.

por Alexandre R

7 de out de 2019

Curso maravilho. Apresenta uma perspectiva completamente inovadora dentro da relação do mundo analógico com o digital. Recomendo.

por Huy K

5 de jun de 2022

It is great course to start learning about the digital marketing. Thank you so much for bring it on Coursera for all can learn.

por Ammar H K

13 de mai de 2022

great learning experience for beginners who don't have know how of what digital marketing actually is and how the trend started

por Paulo S M J

7 de dez de 2020

What a really well produced course. It provided me many real-world insights that I could apply directly to my work! Thank you.

por Daniel J V I

12 de mar de 2020

An excellent course to understand how digital marketing and analog marketing should be used together to gain better results.

por Fadila M A

12 de mar de 2022

Excelent excercise and materials, easy to understand, and it really helps me to improve my knowledge of digital marketing

por Himanshu G

25 de out de 2020

Great course. Taught me that analog is not going anywhere and that digital and analog are not locked in a zero-sum game.

por Tasha F

4 de nov de 2019

I enjoyed this course and learned a lot about dominance, resistance, and synergies between the analog and digital worlds.

por Amilcar J P G

5 de jan de 2022

This course was extraordinary, I learned a lot and I will continue my journey in becoming an expert in digital marketing