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Voltar para The Digital Marketing Revolution

Comentários e feedback de alunos de The Digital Marketing Revolution da instituição Universidade de Illinois em Urbana-ChampaignUniversidade de Illinois em Urbana-Champaign

4.7
estrelas
1,250 classificações

Sobre o curso

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Melhores avaliações

AS

10 de out de 2020

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

1 de abr de 2021

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

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226 — 250 de 334 Avaliações para o The Digital Marketing Revolution

por Podshivalova I

11 de out de 2020

Very interesting!

por SWARAJ D

9 de ago de 2020

Excellent Course.

por Dejan C

3 de nov de 2019

Excellent course!

por Abhishek C

4 de jul de 2018

Goodunderstandign

por tiago t

7 de fev de 2018

Aric is the best!

por Joel D B C

16 de fev de 2021

excellent course

por jad d

7 de jan de 2021

enjoyed learning

por LEONARDI

7 de jan de 2021

Great professor!

por Ishrat N

25 de out de 2020

Excellent Course

por VEERESH S

18 de jun de 2020

Analytical Tools

por Seif A

25 de fev de 2018

Simply Excellent

por Mohit A

24 de set de 2020

Great learning!

por Malika P

8 de abr de 2020

Amazing course!

por FOUAD E

16 de jul de 2022

it was perfect

por Nhung L

18 de jun de 2022

Helpful course

por Celestine O S

21 de mar de 2022

Great course!

por Jaime C B

20 de ago de 2020

Great Course!

por Ajeet M

16 de mai de 2020

Great course!

por Jasmine G

14 de abr de 2022

Great class!

por Maher C

19 de fev de 2022

Great Course

por Stefen B

10 de jan de 2022

Great course

por Eduardo .

12 de abr de 2021

Great Course

por Aber H

13 de nov de 2020

great course

por VAIBHAV C

26 de ago de 2020

nice course.

por Murtuza Z H K

31 de jul de 2018

Great course