Informações sobre o curso
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Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês, Vietnamita, Portuguese (Brazilian)

Habilidades que você terá

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

100% online

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...


Legendas: Inglês, Vietnamita, Portuguese (Brazilian)

Programa - O que você aprenderá com este curso

5 minutos para concluir

A 21st Century Approach to Business Strategy

A short intro to the Course.

2 vídeos ((Total 5 mín.))
2 videos
Introduction to the Course3min
3 horas para concluir

What is strategy? And why do we care about it?

Strategy can mean a lot of things. In this module, you'll encounter examples of strategy in action that demonstrate what people mean when they talk about strategy. After completion of the module, you'll be able to: Describe examples of strategy in action; Recognize "strategic situations"; Explain the difference between strategy as "position" and strategy as "capability" (and why that matters).

10 vídeos ((Total 39 mín.)), 9 leituras, 5 testes
10 videos
What Strategy Is...continued3min
What Strategy Is...more examples1min
What Strategy Is...Still More1min
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9min
Strategy's Most Famous Thought Leader: Michael Porter1min
The Main Ideas in Porter's "What is Strategy?"3min
Criticisms of Porter's Strategy as Position Approach5min
The Alternative View: Strategy as Capability6min
9 leituras
More on Embrace, Extend, and Extinguish10min
Apple iPod + iTunes and Yael Naim10min
Oldest McDonalds Video10min
A Strategic Ploy?10min
Summary of Mintzberg's Five Ps of Strategy10min
Prisoner's Dilemma Matrices10min
More on the Prisoner's Dilemma10min
Michael Porter's "What is Strategy?"10min
Mintzberg vs Porter10min
5 exercícios práticos
The Meanings of "Strategy"8min
Recognizing Strategic Situations4min
What do YOU think?2min
Which way do YOU lean?2min
Strategy as Position vs Capability8min
2 horas para concluir

The Evolution of Strategy...Past Progress, Past Mistakes

Historically, strategy consulting and strategic planning have been big business. Companies have spent a lot over the years on sophisticated, high-brow "strategic" consulting. For a long time, consultants were the strategy "high-priests" of business. Until it all fell apart. Many past approaches have now fallen into disfavor, having risen spectacularly and failed even more spectacularly. Indeed, the history of business strategy making could be called a "March of Folly" (historian Barbara Tuchman uses this expression to describe a tendency in human history to repeat the same mistakes, again and again). This module explores what the past can teach us, how we might avoid repeating past mistakes.

5 vídeos ((Total 42 mín.)), 5 leituras, 1 teste
5 videos
Strategy, Scripted and Programmed9min
The BCG Matrix and Growth Curve11min
Strategy as Multi-faceted Analysis7min
What We Can Learn...4min
5 leituras
The military antecedents of business strategy10min
Critiques of Strategic Planning10min
BCG's Big Ideas10min
Post Mortems for Porter's Approach?10min
Where the History of Business Strategy Leaves Us10min
1 exercício prático
Learning from the History of Business Strategy16min
2 horas para concluir

Changing World, Changing Strategies

In the past several decades, a lot has changed in the world. Many more people and nations (China, India, Russia, etc) have joined the global market economy. The number of Internet users has skyrocketed and continues dramatically upward. Shipping traffic between countries has multiplied and also continues to grow. All this world change has changed the strategy situation of most companies in a big way. It means, for example, that companies in advanced economies have to compete against rivals that have structural cost advantages, because they operate in lower cost parts of the world. This module describes the shifted and shifting strategy landscape, due to the advance of technology and the relentless march of globalization.

5 vídeos ((Total 43 mín.)), 5 leituras, 1 teste
5 videos
How Products, Services, and Work Now Move Easily Around the Globe10min
How the Competitive Game Shifts in a Globalized World6min
The World's Most Sophisticated Differentiation Strategies?11min
Aesthetics...the Last Frontier of Sustainable Advantage?7min
5 leituras
Internet Growth, Shipping Traffic Growth10min
The Realities of the Globalised World10min
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10min
The Future of Competitive Strategy? The Example of Vipp10min
Hyper Competition and Hyper Differentiation Described10min
1 exercício prático
Strategic Implications of Changes in the World10min
3 horas para concluir

Capstone Project Intro -- Strategy in a 21st Century Creative Company

An up-and-coming (and very ambitious) design firm is unexpectedly invited to bid for a work against more prominent competitors. The job: Design the logo and other elements of the public identity of the national sports team. Winning will vault e-Types to much greater prominence. Their work will be displayed on TV and on t-shirts. And they believe they have what it takes to win. But there's a problem. The e-Types designers, who have always thought of themselves as design revolutionaries, don't like the guidance they're receiving from this somewhat conservative client. In short, the designers think what the client is asking for is BORING. It's not the kind of work they want to do or be known or ever! Meanwhile, more business oriented e-Types managers and staff can hardly believe what they're hearing from the designers -- don't they see the opportunity? This is business and there's money to be made. The designers should GET OVER THEMSELVES and satisfy the customer. Right? Controversy grips e-Types. At stake: what kind of company will they be going forward? Can they continue to be revolutionary and still satisfy their growth ambitions? Or is it time for them to "grow up" in order to appeal to a wider range of customers. The battle is on for the soul of this company -- what will YOU recommend?

5 vídeos ((Total 11 mín.)), 4 leituras, 1 teste
5 videos
e-Types execs explaining how they think about their business2min
A Major Controversy - At Stake: The Future and Soul of the Company4min
e-Types partners debating which design to present to TD1min
Questions We Ask You To Consider...1min
4 leituras
Some Samples of e-Types Work10min
IMPORTANT Additional Details on Your Final Assignment10min
References and Additional Resources10min
One last thing...10min
514 avaliaçõesChevron Right


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Principais avaliações do Gestão Estratégica

por TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

por SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.



Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

Sobre Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Sobre o Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Gestão estratégica e inovaçãoGestão Estratégica e Inovação

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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