Informações sobre o curso

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26%

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)

Habilidades que você terá

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

Resultados de carreira do aprendiz

40%

comecei uma nova carreira após concluir estes cursos

26%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 9 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Português (Brasil)

oferecido por

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Copenhagen Business School

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up97%(21,293 classificações)Info
Semana
1

Semana 1

5 minutos para concluir

A 21st Century Approach to Business Strategy

5 minutos para concluir
2 vídeos (Total 5 mín.)
2 videos
Introduction to the Course3min
3 horas para concluir

What is strategy? And why do we care about it?

3 horas para concluir
10 vídeos (Total 39 mín.), 9 leituras, 5 testes
10 videos
What Strategy Is...continued3min
What Strategy Is...more examples1min
What Strategy Is...Still More1min
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9min
Strategy's Most Famous Thought Leader: Michael Porter1min
The Main Ideas in Porter's "What is Strategy?"3min
Criticisms of Porter's Strategy as Position Approach5min
The Alternative View: Strategy as Capability6min
9 leituras
More on Embrace, Extend, and Extinguish10min
Apple iPod + iTunes and Yael Naim10min
Oldest McDonalds Video10min
A Strategic Ploy?10min
Summary of Mintzberg's Five Ps of Strategy10min
Prisoner's Dilemma Matrices10min
More on the Prisoner's Dilemma10min
Michael Porter's "What is Strategy?"10min
Mintzberg vs Porter10min
5 exercícios práticos
The Meanings of "Strategy"8min
Recognizing Strategic Situations4min
What do YOU think?2min
Which way do YOU lean?2min
Strategy as Position vs Capability8min
Semana
2

Semana 2

2 horas para concluir

The Evolution of Strategy...Past Progress, Past Mistakes

2 horas para concluir
5 vídeos (Total 42 mín.), 5 leituras, 1 teste
5 videos
Strategy, Scripted and Programmed9min
The BCG Matrix and Growth Curve11min
Strategy as Multi-faceted Analysis7min
What We Can Learn...4min
5 leituras
The military antecedents of business strategy10min
Critiques of Strategic Planning10min
BCG's Big Ideas10min
Post Mortems for Porter's Approach?10min
Where the History of Business Strategy Leaves Us10min
1 exercício prático
Learning from the History of Business Strategy16min
Semana
3

Semana 3

2 horas para concluir

Changing World, Changing Strategies

2 horas para concluir
5 vídeos (Total 43 mín.), 5 leituras, 1 teste
5 videos
How Products, Services, and Work Now Move Easily Around the Globe10min
How the Competitive Game Shifts in a Globalized World6min
The World's Most Sophisticated Differentiation Strategies?11min
Aesthetics...the Last Frontier of Sustainable Advantage?7min
5 leituras
Internet Growth, Shipping Traffic Growth10min
The Realities of the Globalised World10min
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10min
The Future of Competitive Strategy? The Example of Vipp10min
Hyper Competition and Hyper Differentiation Described10min
1 exercício prático
Strategic Implications of Changes in the World10min
Semana
4

Semana 4

3 horas para concluir

Capstone Project Intro -- Strategy in a 21st Century Creative Company

3 horas para concluir
5 vídeos (Total 11 mín.), 4 leituras, 1 teste
5 videos
e-Types execs explaining how they think about their business2min
A Major Controversy - At Stake: The Future and Soul of the Company4min
e-Types partners debating which design to present to TD1min
Questions We Ask You To Consider...1min
4 leituras
Some Samples of e-Types Work10min
IMPORTANT Additional Details on Your Final Assignment10min
References and Additional Resources10min
One last thing...10min

Avaliações

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Sobre Programa de cursos integrados Gestão estratégica e inovaçãoGestão Estratégica e Inovação

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Gestão estratégica e inovaçãoGestão Estratégica e Inovação

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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