Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Welcome to Corporate Strategy!
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Avaliações
CT
Feb 19, 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
PM
Dec 13, 2019
Excellent and simple module to understand how multi-business firms should strategise. Highly recommended , especially to understand latest methods of decision making
Na lição
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
Ministrado por
Bart Vanneste
Associate Professor
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