Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses. We developed this course to help you make good corporate strategy decisions. Of the many decisions a firm has to make, corporate strategy decisions are among the most consequential. We will look at these key corporate strategy decisions: - Diversification: How and which businesses should your firm enter? - Divestiture: How and from which businesses should your firm exit? - Corporate HQ: How should we organize corporate headquarters to create value across the different businesses?
Welcome to Corporate Strategy!
Loading...
Avaliações
CT
Feb 19, 2018
Great course, very clear explanations. Would highly recommend! The textbook is also very informative and anyone taking a strategy course would benefit from reading it.
MA
Apr 20, 2019
The course contents were good and knowledgeable and Mr. Vanneste delivery of lecture and presentation of transparencies was of high skilled convenient to learn.
Na lição
Corporate Advantage
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
Ministrado por
Bart Vanneste
Associate Professor