Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Este curso faz parte do Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
83.581 já se inscreveram
oferecido por
Programa de cursos integrados Implementação do composto de Marketing ou mix de MarketingIE Business SchoolIE Business SchoolInformações sobre o curso
37.186 visualizações recentes
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 14 horas para completar
Inglês
Legendas: Chinês (tradicional), Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol, Mongolian
Habilidades que você terá
- Brand Architecture
- Product Management
- Brand Management
- Brand Engagement
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 14 horas para completar
Inglês
Legendas: Chinês (tradicional), Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol, Mongolian
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
3 horas para concluir
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to:
3 horas para concluir
8 vídeos (Total 59 mín.), 3 leituras, 2 testes
4 horas para concluir
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
4 horas para concluir
8 vídeos (Total 52 mín.), 3 leituras, 2 testes
2 horas para concluir
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to:
2 horas para concluir
10 vídeos (Total 43 mín.), 3 leituras, 1 teste
2 horas para concluir
Building your brand portfolio.
At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
2 horas para concluir
6 vídeos (Total 30 mín.), 2 leituras, 1 teste
2 horas para concluir
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
2 horas para concluir
7 vídeos (Total 42 mín.), 2 leituras, 1 teste
2 horas para concluir
Equipping and engaging employees to deliver on the brand promise.
At the end of this module, you will be able to:
2 horas para concluir
7 vídeos (Total 40 mín.), 1 leitura, 1 teste
Avaliações
- 5 stars75,08%
- 4 stars20,58%
- 3 stars3,09%
- 2 stars0,55%
- 1 star0,67%
Principais avaliações do GESTÃO DE MARCA E PRODUTO
por JK13 de jun de 2019
Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.
por AF7 de jul de 2016
This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management. Thank you for this awesome course!
por ST22 de fev de 2019
Great concepts that can easily get overlooked while working to create one's own brand. Great content delivery and actual use cases help in easy understanding of all concepts
por M15 de out de 2020
This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.
Sobre Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Existe algum auxílio financeiro disponível?
Mais dúvidas? Visite o Central de Ajuda ao estudante.
