Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.
Este curso faz parte do Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
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oferecido por
Programa de cursos integrados Implementação do composto de Marketing ou mix de MarketingIE Business SchoolIE Business SchoolInformações sobre o curso
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Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 14 horas para completar
Inglês
Legendas: Chinês (tradicional), Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol, Mongolian
Habilidades que você terá
Brand ArchitectureProduct ManagementBrand ManagementBrand Engagement
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Aprox. 14 horas para completar
Inglês
Legendas: Chinês (tradicional), Árabe, Francês, Portuguese (European), Italiano, Vietnamita, Coreano, Alemão, Russo, Inglês, Espanhol, Mongolian
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
3 horas para concluir
Launching new products and the challenge of managing their life-cycle.
At the end of this module, you will be able to:
3 horas para concluir
8 vídeos (Total 59 mín.), 3 leituras, 2 testes
4 horas para concluir
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to:
4 horas para concluir
8 vídeos (Total 52 mín.), 3 leituras, 2 testes
2 horas para concluir
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to:
2 horas para concluir
10 vídeos (Total 43 mín.), 3 leituras, 1 teste
2 horas para concluir
Building your brand portfolio.
At the end of this module, you will be able to: Map your brand portfolio to maximize its value to support growth.
2 horas para concluir
6 vídeos (Total 30 mín.), 2 leituras, 1 teste
2 horas para concluir
Translating your brand into compelling customer experiences.
At the end of this module, you will be able to: Define and describe the customer experience journey for your brand.
2 horas para concluir
7 vídeos (Total 42 mín.), 2 leituras, 1 teste
2 horas para concluir
Equipping and engaging employees to deliver on the brand promise.
At the end of this module, you will be able to:
2 horas para concluir
7 vídeos (Total 40 mín.), 1 leitura, 1 teste
Avaliações
Principais avaliações do BRAND AND PRODUCT MANAGEMENT
por MT14 de Out de 2020
This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
por RM2 de Mai de 2020
The course was very informative and comprehensive.It is perfectly apt for both a student and a working individual.I wish there could have been a provision of seeing the solutions to quiz's questions.
por SR7 de Set de 2018
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
por SH19 de Jun de 2020
I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.
Sobre Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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