2.0 What is a brand and why do you need one?

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Habilidades que você aprenderá

Brand Architecture, Product Management, Brand Management, Brand Engagement

Avaliações

4.7 (1,491 classificações)
  • 5 stars
    73%
  • 4 stars
    22%
  • 3 stars
    4%
  • 2 stars
    1%
  • 1 star
    0%
AS

May 13, 2020

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

J

Jun 14, 2019

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

Na lição
Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.
At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

Ministrado por

  • Luis Rodriguez Baptista

    Luis Rodriguez Baptista

    Professor

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