Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn.
Informações sobre o curso
Habilidades que você terá
- 5 stars73,20%
- 4 stars21,09%
- 3 stars3,79%
- 2 stars0,94%
- 1 star0,94%
Principais avaliações do ESTRATÉGIA DE PREÇOS
Very good. But exams are looked little difficult to us who are not come from same field in work. I start to learn and none experience on it. But I like the most.
Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!
I am small hotel owner. This course really changed my attitude and perception towards pricing. I hope the knowledge I gained in this course is going to help me a lot. Thank you .
Got great content. Helps in pricing-decision-making analytically as well. Very good examples and simulation. Enjoyed the course. Totally worth it.
Sobre Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
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