Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
Este curso faz parte do Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
Channel Management and Retailing
oferecido por
Programa de cursos integrados Implementação do composto de Marketing ou mix de MarketingIE Business SchoolIE Business School
Informações sobre o curso
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Resultados de carreira do aprendiz
75%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Retail ManagementSupply ChainRetailingChannel Management
Resultados de carreira do aprendiz
75%
comecei uma nova carreira após concluir estes cursos
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 8 horas para completar
Sugerido: 4 weeks of study, 2-4 hours/week
Inglês
Legendas: Inglês, Coreano
Programa - O que você aprenderá com este curso
2 horas para concluir
Distribution Channel Planning and Management: Why are They so Important?
At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles.
2 horas para concluir
8 vídeos (Total 46 mín.), 3 leituras, 1 teste
8 videos
Course Introduction5min
The Importance of Distribution Channels5min
How to Design a Distribution Channel5min
Key Factors in Channel Management3min
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113min
The Role of Distribution Channels in the Value Chain5min
Who are the Main Participants in Distribution Channels?4min
3 leituras
Role and Importance of Distribution Channels10min
Distribution Channels20min
Achieving Customer-Management Excellence in Emerging Markets6min
1 exercício prático
Module 1: Graded Assessment14min
2 horas para concluir
Distribution Channels and Their Evolving Landscape
At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing.
2 horas para concluir
8 vídeos (Total 47 mín.), 5 leituras, 1 teste
8 videos
From Multi-Channel to Omni-Channel Distribution7min
Channel Conflict, Cooperation and Competition5min
The Nature of Trade Marketing6min
Organizational Structure: Supply and Demand Strategies3min
ECR & Category Management: Collaboration Initiatives6min
What is the Future of Trade Marketing?3min
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8min
5 leituras
What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?20min
An Executive's Guide to the Internet of Things11min
Three Rules for Buiding the Modern Retail Organization15min
How Retailers can Improve Promotion Effectiveness3min
Why ¨Crash Diets¨ Don't Work10min
1 exercício prático
Module 2 Graded Assesment18min
2 horas para concluir
The Retail Strategy and Marketing Mix
At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies.
2 horas para concluir
9 vídeos (Total 66 mín.), 4 leituras, 1 teste
9 videos
What are the Different Types of Retailers?8min
Understanding and Growing with your Consumer5min
Retail Strategy and Sustainable Competitive Advantages6min
Omni-Channel Retailing8min
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6min
Choosing the Right Product Assortment7min
Choosing an Appropriate Price Policy and Promotion Strategy6min
Choosing the Right Place for your Product to Shine7min
4 leituras
Four current and future trends in retail10min
The Consumer Sector 2030: Trends and Questions to Consider13min
What Really Shapes the Customer Experience2min
Making Stores Matter in a Multichannel World11min
1 exercício prático
Module 3 Graded Assessment14min
4 horas para concluir
Retailing Without Frontiers: New Trends in Retailing
At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing.
4 horas para concluir
10 vídeos (Total 50 mín.), 3 leituras, 2 testes
10 videos
Choosing the Right Country to Grow Your Business3min
What are the Different Types of Entry Strategies?4min
How to Implement a Successful Franchising Strategy3min
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6min
The Emergence of Online Retail Channels6min
Busting M-Commerce Myths7min
What are the Future Trends in Online Retailing?4min
Expert Interview: Iñaki Arrola, General Manager of Coches.com6min
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
3 leituras
The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 202010min
Anatomy of a Digital Forerunner9min
Busting Mobile-Shopping Myths5min
1 exercício prático
Module 4 / Final Assessment24min
Avaliações
Principais avaliações do CHANNEL MANAGEMENT AND RETAILING
por ACMar 16, 2017
Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!
por VSNov 8, 2016
I came across many new concepts and the articles shared were useful. However, It was not very challenging like Pricing Strategy - which is understandable. Nice course
por JGMar 24, 2019
2015 course and it is 2019... but still it has good content! maybe I would suggest to update and forecast more innovations that will happen in the foreseeable future.
por SMFeb 19, 2018
The course covers broadly various aspects of Channel management and Retailing. With incorporation of more real-life example, the course can be improved.
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Sobre Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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