Informações sobre o curso
4.3
311 classificações
56 avaliações
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano

Habilidades que você terá

Retail ManagementSupply ChainRetailingChannel Management
Programa de cursos integrados
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 8 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês, Coreano

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
1 hora para concluir

Distribution Channel Planning and Management: Why are They so Important?

At the end of this module you will know the steps to designing and managing a distribution channel. You will also be able to identify the most important players in distribution channels and their roles....
Reading
8 vídeos (total de (Total 46 mín.) min), 1 leitura, 1 teste
Video8 videos
Course Introduction5min
The Importance of Distribution Channels5min
How to Design a Distribution Channel5min
Key Factors in Channel Management3min
Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 113min
The Role of Distribution Channels in the Value Chain5min
Who are the Main Participants in Distribution Channels?4min
Reading1 leituras
Achieving Customer-Management Excellence in Emerging Markets6min
Quiz1 exercício prático
Module 1: Graded Assessment14min
Semana
2
Horas para completar
2 horas para concluir

Distribution Channels and Their Evolving Landscape

At the end of this module you will be able to distinguish the various types of distribution channels and conflicts that arise among them, as well as ways to combat these conflicts. You will also understand the current nature, structure, key players, and future of trade marketing....
Reading
8 vídeos (total de (Total 47 mín.) min), 4 leituras, 1 teste
Video8 videos
From Multi-Channel to Omni-Channel Distribution7min
Channel Conflict, Cooperation and Competition5min
The Nature of Trade Marketing6min
Organizational Structure: Supply and Demand Strategies3min
ECR & Category Management: Collaboration Initiatives6min
What is the Future of Trade Marketing?3min
Expert Interview: Maria Garcia, General Manager of Office Depot Iberia8min
Reading4 leituras
An Executive's Guide to the Internet of Things11min
Three Rules for Buiding the Modern Retail Organization15min
How Retailers can Improve Promotion Effectiveness3min
Why ¨Crash Diets¨ Don't Work10min
Quiz1 exercício prático
Module 2 Graded Assesment18min
Semana
3
Horas para completar
2 horas para concluir

The Retail Strategy and Marketing Mix

At the end of this module you will be able to identify types of retailers, retailing strategies and how these retailers maintain competetive advantages over their competition. You will also be able to see the role the 4 P's of marketing play in these retail strategies....
Reading
9 vídeos (total de (Total 66 mín.) min), 3 leituras, 1 teste
Video9 videos
What are the Different Types of Retailers?8min
Understanding and Growing with your Consumer5min
Retail Strategy and Sustainable Competitive Advantages6min
Omni-Channel Retailing8min
Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6min
Choosing the Right Product Assortment7min
Choosing an Appropriate Price Policy and Promotion Strategy6min
Choosing the Right Place for your Product to Shine7min
Reading3 leituras
The Consumer Sector 2030: Trends and Questions to Consider13min
What Really Shapes the Customer Experience2min
Making Stores Matter in a Multichannel World11min
Quiz1 exercício prático
Module 3 Graded Assessment14min
Semana
4
Horas para completar
3 horas para concluir

Retailing Without Frontiers: New Trends in Retailing

At the end of this module you will be able to identify various growth opportunities for retailers and determine which entry strategies are best for various circumstances. You will also know the importance of a strategic online presence for retailers and future trends in retailing....
Reading
10 vídeos (total de (Total 50 mín.) min), 2 leituras, 2 testes
Video10 videos
Choosing the Right Country to Grow Your Business3min
What are the Different Types of Entry Strategies?4min
How to Implement a Successful Franchising Strategy3min
Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck6min
The Emergence of Online Retail Channels6min
Busting M-Commerce Myths7min
What are the Future Trends in Online Retailing?4min
Expert Interview: Iñaki Arrola, General Manager of Coches.com6min
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More40s
Reading2 leituras
Anatomy of a Digital Forerunner9min
Busting Mobile-Shopping Myths5min
Quiz1 exercício prático
Module 4 / Final Assessment24min
4.3
56 avaliaçõesChevron Right

Melhores avaliações

por ACMar 17th 2017

Lots of theories and case studies. Knowledge gained was really worth the time/effort. Professor could explain the topics clearly and the content were well arranged. Recommend it!

por AAAug 25th 2018

Great content. Best teacher of this specialization\n\nRelevant and timed questions with interactive key sessions

Instrutores

Avatar

Maria Teresa Aranzabal

Professor
Marketing

Sobre IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Sobre o Programa de cursos integrados Marketing Mix Implementation

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
Marketing Mix Implementation

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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