Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile, portfolio structure and price positioning, go-to-market policy, trade and retail marketing, e-commerce and global retail management.
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Habilidades que você terá
- 5 stars64,59%
- 4 stars23,44%
- 3 stars8,42%
- 2 stars2,20%
- 1 star1,33%
Principais avaliações do CHANNEL MANAGEMENT AND RETAILING
Lots of mistakes when looking at what instructor says & the subtitles which canbe a problem for some people.
Course content is pretty good.
It was a nice revision of the concepts as I too teach Retail Management to MBA students. Great Efforts taken to compile the information at one place with good videos and reading material.
A good course, it was easy to understand and relate things, it gives a clear picture about distribution channels and retail sector, interviews seems helpful.
an apt articulated piece.very structured and real time examples are very good.geat reads too.
curated time very comfortable.actually enjoyed doing it.
Sobre Programa de cursos integrados Implementação do composto de Marketing ou mix de Marketing
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