Programa de cursos integrados Marketing Mix Implementation
Take your product through the Marketing Mix. Master the Marketing Mix and take your product to new heights.
Sobre esse Programa de cursos integrados
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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- Beginner Specialization.
- No prior experience required.
Brand and Product ManagementPróxima sessão: Jul 2
- English, Mongolian, Korean
Sobre o cursoBy taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in the position to create an activity plan to bring you
Pricing StrategyPróxima sessão: Jul 2
- English, Korean
Sobre o cursoPricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value,
Channel Management and RetailingPróxima sessão: Jul 2
- 4 semanas de estudo, 2-4 horas/semana
- English, Korean
Sobre o cursoNowadays a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company p
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and morePróxima sessão: Jun 25
- 4 weeks of study, 2-4 hours/week
- English, Spanish, Korean
Sobre o cursoJust how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when p
Marketing Mix Implementation CapstonePróxima sessão: Aug 6
- 5 weeks of study, 4-6 hours/week
Sobre o Trabalho de ConclusãoAfter completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analys
Luis Rodriguez Baptista
Maria Teresa Aranzabal
Professor of Marketing
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