There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.
Este curso faz parte do Programa de cursos integrados Branding: The Creative Journey
oferecido por
Programa de cursos integrados Branding: The Creative JourneyIE Business SchoolIE Business SchoolInformações sobre o curso
24,617 visualizações recentes
Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês
Resultados de carreira do aprendiz
50%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 3 de 4 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Nível iniciante
Aprox. 9 horas para completar
Inglês
Legendas: Inglês
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
3 horas para concluir
Telling a Brand Story Through Images
In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨.
3 horas para concluir
11 vídeos (Total 82 mín.), 2 leituras, 1 teste
11 videos
Purpose of the Creative Pitch: Interview with Maria Haro9min
Process Overview2min
The History of Branding Through Images4min
The Art of Story Branding6min
Story Branding Through Images and Concepts6min
Understanding the Language of Image-Making I10min
Understanding the Language of Image-Making II11min
Understanding the Language of Image-Making III7min
Narrative: First Contact with the Client16min
Optional Portfolio Assignment3min
2 leituras
***Important note before starting the course***10min
Recommended/Optional: ¨Photographically Speaking¨10min
1 exercício prático
Let's Talk About Some Images30min
1 hora para concluir
The Brand Analysis
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.
1 hora para concluir
6 vídeos (Total 23 mín.)
6 videos
Which is More Important: Brand or Product?2min
Brand Analysis2min
The Positioning Statement: Interview with Maria Haro3min
How to Write a Brand Positioning Statement1min
Narrative: Talking About the Values of the Brand10min
1 exercício prático
Testing Your Skills30min
1 hora para concluir
Creative Advertising Concepts
In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch.
1 hora para concluir
7 vídeos (Total 26 mín.)
7 videos
What is Creative Advertising?5min
Examining Ads: Creating Conceptual Advertising (images)6min
How to Convey the Unique Selling Propositions of the Brand4min
From Brand to Concept1min
Presenting the Creative Concepts to the Client3min
Narrative: Presenting the Creative Pitch to the Client4min
1 exercício prático
Test Your Skills30min
2 horas para concluir
The Production Plan and the Creative Pitch
In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client.
2 horas para concluir
11 vídeos (Total 39 mín.)
11 videos
Defining the Brand Through the Production Team2min
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5min
Production Team Interviews: Stylist Isabel Ottino8min
Production Team Interviews: Art Designer Adrian Tai8min
Narrative: Presenting the Production Plan to the Client6min
The Creative Pitch Deck1min
Explaining the Activity: The Campaign Challenge1min
The Photo Shoot1min
What Did We Learn?1min
Farewell!54s
1 exercício prático
Test Your Skills30min
Avaliações
Principais avaliações do FROM BRAND TO IMAGE: CREATING HIGH IMPACT CAMPAIGNS THAT TELL BRAND STORIES
por PA2 de Mai de 2020
Course Well framed and clearly gave insights into understanding the language of image-making. I especially enjoyed the repeating forms to tell brand stories.
por EH21 de Out de 2020
This is a great course, professor Hallet explains very well every concept in a clear and practical way. Highly recommended
por AA29 de Nov de 2019
The course was really helpful in gaining the insights of the advertising world.
por MK18 de Dez de 2017
Very beneficial course. Apt & to the point content in very less time.
Sobre Programa de cursos integrados Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
O que recebo ao me inscrever nesta Especialização?
Is financial aid available?
Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.
