Informações sobre o curso
4.5
33 classificações
10 avaliações
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 10 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...
100% online

100% online

Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.
Nível iniciante

Nível iniciante

Horas para completar

Aprox. 10 horas para completar

Sugerido: 3 hours/week...
Idiomas disponíveis

Inglês

Legendas: Inglês...

Programa - O que você aprenderá com este curso

Semana
1
Horas para completar
2 horas para concluir

Telling a Brand Story Through Images

In the first week of the course we will cover the overview of the course itself and the entire process of creating an effective Creative Pitch. We will go in-depth into when the creative process starts and how to communicate Brand Values. Finally, we will examine the language of image-making to understand how images convey a Brand's ¨look and feel¨....
Reading
11 vídeos (Total de 82 min), 2 leituras, 1 teste
Video11 videos
Purpose of the Creative Pitch: Interview with Maria Haro9min
Process Overview2min
The History of Branding Through Images4min
The Art of Story Branding6min
Story Branding Through Images and Concepts6min
Understanding the Language of Image-Making I10min
Understanding the Language of Image-Making II11min
Understanding the Language of Image-Making III7min
Narrative: First Contact with the Client16min
Optional Portfolio Assignment3min
Reading2 leituras
***Important note before starting the course***10min
Recommended/Optional: ¨Photographically Speaking¨10min
Quiz1 exercício prático
Let's Talk About Some Images16min
Semana
2
Horas para completar
1 hora para concluir

The Brand Analysis

In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement. ...
Reading
6 vídeos (Total de 23 min), 1 teste
Video6 videos
Which is More Important: Brand or Product?2min
Brand Analysis2min
The Positioning Statement: Interview with Maria Haro3min
How to Write a Brand Positioning Statement1min
Narrative: Talking About the Values of the Brand10min
Quiz1 exercício prático
Testing Your Skills14min
Semana
3
Horas para completar
1 hora para concluir

Creative Advertising Concepts

In week 3 you have the chance to get your creative juices flowing! Brian takes you through the art behind creative advertising and how to use creative advertising to transmit a Brand image and their selling propositions. You will learn how to take your ideas and present them to a client in a cohesive and coherent way as a part of your creative pitch. ...
Reading
7 vídeos (Total de 26 min), 1 teste
Video7 videos
What is Creative Advertising?5min
Examining Ads: Creating Conceptual Advertising (images)6min
How to Convey the Unique Selling Propositions of the Brand4min
From Brand to Concept1min
Presenting the Creative Concepts to the Client3min
Narrative: Presenting the Creative Pitch to the Client4min
Quiz1 exercício prático
Test Your Skills10min
Semana
4
Horas para completar
3 horas para concluir

The Production Plan and the Creative Pitch

In the 4th and final week, you will take your creative concepts and put them into action! You will sit in as Brian interviews various members of a production team and learn what each one's role is, the ways they prepare for a shoot/filming, and the use of mood boards in this process. You will then learn how to make a Production Brief and how to present it to your client. Finally, you will take all you've learned the past 4 weeks and combine it to make your final Creative Pitch Deck. ...
Reading
11 vídeos (Total de 39 min), 2 testes
Video11 videos
Defining the Brand Through the Production Team2min
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5min
Production Team Interviews: Stylist Isabel Ottino8min
Production Team Interviews: Art Designer Adrian Tai8min
Narrative: Presenting the Production Plan to the Client6min
The Creative Pitch Deck1min
Explaining the Activity: The Campaign Challenge1min
The Photo Shoot1min
What Did We Learn?1min
Farewell!min
Quiz1 exercício prático
Test Your Skills10min
4.5
10 avaliaçõesChevron Right

Melhores avaliações

por YHOct 2nd 2018

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

por MKDec 19th 2017

Very beneficial course. Apt & to the point content in very less time.

Instrutores

Avatar

Brian Hallett

Associate Professor
Master in Visual and Digital Media

Sobre IE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você adquire o Certificado, ganha acesso a todo o material do curso, incluindo avaliações com nota atribuída. Após concluir o curso, seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

Mais dúvidas? Visite o Central de Ajuda ao Aprendiz.