Informações sobre o curso
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100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 4 hours/week...

Inglês

Legendas: Inglês

100% on-line

Comece imediatamente e aprenda em seu próprio cronograma.

Prazos flexíveis

Redefinir os prazos de acordo com sua programação.

Nível iniciante

Aprox. 11 horas para completar

Sugerido: 4 hours/week...

Inglês

Legendas: Inglês

Os alunos que estão fazendo este Course são

  • Copywriters
  • Marketing Specialists
  • Community Managers
  • Marketers
  • Photographers

Programa - O que você aprenderá com este curso

Semana
1
2 horas para concluir

Telling a Brand Story Through Images

11 vídeos (Total 82 mín.), 2 leituras, 1 teste
11 videos
Purpose of the Creative Pitch: Interview with Maria Haro9min
Process Overview2min
The History of Branding Through Images4min
The Art of Story Branding6min
Story Branding Through Images and Concepts6min
Understanding the Language of Image-Making I10min
Understanding the Language of Image-Making II11min
Understanding the Language of Image-Making III7min
Narrative: First Contact with the Client16min
Optional Portfolio Assignment3min
2 leituras
***Important note before starting the course***10min
Recommended/Optional: ¨Photographically Speaking¨10min
1 exercício prático
Let's Talk About Some Images16min
Semana
2
1 hora para concluir

The Brand Analysis

6 vídeos (Total 23 mín.), 1 teste
6 videos
Which is More Important: Brand or Product?2min
Brand Analysis2min
The Positioning Statement: Interview with Maria Haro3min
How to Write a Brand Positioning Statement1min
Narrative: Talking About the Values of the Brand10min
1 exercício prático
Testing Your Skills14min
Semana
3
1 hora para concluir

Creative Advertising Concepts

7 vídeos (Total 26 mín.), 1 teste
7 videos
What is Creative Advertising?5min
Examining Ads: Creating Conceptual Advertising (images)6min
How to Convey the Unique Selling Propositions of the Brand4min
From Brand to Concept1min
Presenting the Creative Concepts to the Client3min
Narrative: Presenting the Creative Pitch to the Client4min
1 exercício prático
Test Your Skills10min
Semana
4
3 horas para concluir

The Production Plan and the Creative Pitch

11 vídeos (Total 39 mín.), 2 testes
11 videos
Defining the Brand Through the Production Team2min
Production Team Interviews: Creative Director/Graphic Designer Maria Haro5min
Production Team Interviews: Stylist Isabel Ottino8min
Production Team Interviews: Art Designer Adrian Tai8min
Narrative: Presenting the Production Plan to the Client6min
The Creative Pitch Deck1min
Explaining the Activity: The Campaign Challenge1min
The Photo Shoot1min
What Did We Learn?1min
Farewell!54s
1 exercício prático
Test Your Skills10min
4.6
16 avaliaçõesChevron Right

Principais avaliações do From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories

por YHOct 2nd 2018

Very helpful intro into image creation and brand awareness build-up. The skills and knowledge can be applied immediately if you are in the business or on learning stage.

por MKDec 19th 2017

Very beneficial course. Apt & to the point content in very less time.

Instrutores

Avatar

Brian Hallett

Visual Communication and Branded Content Professor
IE School of Human Sciences and Technology

Sobre IE Business SchoolIE Business School

IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being. Regularly featured among the top business schools in the world, IE Business School has an urban campus in Madrid and a faculty of more than 400 professors who teach students from approximately 90 countries in its undergraduate and master programs. IE uses innovative online, face-to-face, and blended learning formats, including the IE Communities Platform where knowledge and experiences are exchanged with over 50,000 IE graduates that currently hold management positions in more than 100 countries worldwide....

Sobre Programa de cursos integrados Branding: The Creative Journey

This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience. We must think in a strategic manner when creating brands. Branding is about co-creation and conversation between the audiences, customers and users. What is relevant is how people out there perceive and live the brand. Brands are the story, the personality and the culture of an organization; the intangible elements that form it....
Branding: The Creative Journey

Perguntas Frequentes – FAQ

  • Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.

  • Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.

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