Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Este curso faz parte do Programa de cursos integrados Branding: The Creative Journey
oferecido por
Programa de cursos integrados Branding: The Creative JourneyIE Business SchoolIE Business SchoolInformações sobre o curso
Habilidades que você terá
- Employment
- Leadership
- Management
- Customer Experience
oferecido por
IE Business SchoolIE Business School
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
Programa - O que você aprenderá com este curso
Converging on a Common Definition for CX
Customer Journeys as the Lens for Brand Experience
Aligning Brand and Customer Experience across all touch points
CX relationship with Employee Experience, Outsourcing and Ethics
Avaliações
- 5 stars72,65%
- 4 stars21,71%
- 3 stars3,21%
- 2 stars1,34%
- 1 star1,07%
Principais avaliações do BRANDING AND CUSTOMER EXPERIENCE
Amazing insight into the customer journey and product design.
I had hard times listen to your guest speakers . Their communication was not too good especially the branding guy
I recommend this course because there is a lot to learn with reading, experts and the host regarding customer experience CX and employee experience. Thank you!
Excellent Learning opportunity and also platform. Nice Journey. Thanks.
Sobre Programa de cursos integrados Branding: The Creative Journey
This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand and learn about the rational and emotional elements behind brands. It also attempts to make you understand the language of images. The amount of audiovisual content we receive today makes it hard for brands to break through that noise. It ends up teaching how to understand branding efforts in the context of customer experience.
Perguntas Frequentes – FAQ
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