Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage.
Este curso faz parte do Programa de cursos integrados Branding: The Creative Journey
oferecido por
Programa de cursos integrados Branding: The Creative JourneyIE Business SchoolIE Business SchoolInformações sobre o curso
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for BusinessHabilidades que você terá
- Employment
- Leadership
- Management
- Customer Experience
Sua empresa se beneficiaria do treinamento dos funcionários em habilidades sob demanda?
Experimente o Coursera for Business
oferecido por
Programa - O que você aprenderá com este curso
Converging on a Common Definition for CX
Customer Journeys as the Lens for Brand Experience
Aligning Brand and Customer Experience across all touch points
CX relationship with Employee Experience, Outsourcing and Ethics
Avaliações
- 5 stars72,37%
- 4 stars22%
- 3 stars2,93%
- 2 stars1,71%
- 1 star0,97%
Principais avaliações do BRANDING AND CUSTOMER EXPERIENCE
I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.
it was very insightful and educational..
Great Job!
A real good way to start customer experience. The materials are well design to show the relationship between the brand and the customer experience!
Excellent Learning opportunity and also platform. Nice Journey. Thanks.
Sobre Programa de cursos integrados Branding: The Creative Journey
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