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Voltar para International B2B (Business to Business) Marketing

Comentários e feedback de alunos de International B2B (Business to Business) Marketing da instituição Universidade Yonsei

504 classificações

Sobre o curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Melhores avaliações


7 de set de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 de dez de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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1 — 25 de 96 Avaliações para o International B2B (Business to Business) Marketing

por Deleted A

13 de jul de 2016

por Vignesh.D

10 de dez de 2019


2 de jun de 2019

por Sourabh N

25 de jul de 2017

por Rohita D

17 de fev de 2021

por Rishabh B

17 de jun de 2022

por 121923603014 P V K

26 de mar de 2021

por Allana S B

8 de set de 2020

por Shashwat A

19 de dez de 2019

por Naresh C

17 de ago de 2019

por OM P T

14 de nov de 2021

por Oriol G

15 de nov de 2020

por Marie-Caroline L

23 de ago de 2017

por Madhav G

16 de set de 2017

por Parvathy M

19 de jun de 2020


18 de fev de 2020

por Muhammad F A K

23 de ago de 2020

por Deleted A

1 de abr de 2021

por Soumyajeet K

22 de fev de 2019


26 de jun de 2020

por Prompiriya P

1 de ago de 2020

por (Thomas) T A C

19 de mai de 2019

por Ishank C

27 de mai de 2020

por Sanjay Y

29 de jan de 2019