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Voltar para International B2B (Business to Business) Marketing

Comentários e feedback de alunos de International B2B (Business to Business) Marketing da instituição Universidade Yonsei

468 classificações
94 avaliações

Sobre o curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Melhores avaliações

7 de Set de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

18 de Dez de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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26 — 50 de 93 Avaliações para o International B2B (Business to Business) Marketing

por Vasyl R

8 de Jun de 2018

Great analysis and insights about International Marketing methods.

por Israel S

6 de Jun de 2020

I liked the course. A lot of benefit for my personal growing.

por Fausto R d B

23 de Mar de 2020

Excellent course to answer current questions about B2B2C...

por Gopala K

15 de Mai de 2020

this is very good Gaining knowledge and Marketing strategy

por Kehinde D

10 de Mai de 2020

I had an insightful learning session with this course.

por Xavier M

2 de Jul de 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

por Oluwatunmise D

14 de Mai de 2021

It's been a very insightful learning experience

por Sumant D

18 de Ago de 2019

Good one for all the Leaders in all Industries

por Abdul-Rahman J

30 de Abr de 2020

Very insightful, wish it was a bit longer.

por Seraphima V

22 de Mai de 2016

Thank you! For very interesting Course!!!!

por Ahmed A S

20 de Abr de 2016

Great Course to Start a business Career

por Gabriel T E

19 de Abr de 2018

Very good professor. Clear and clever.

por Georgios R

25 de Ago de 2019

Fantastic course , Amazing Professor


21 de Ago de 2020

Very good course in B2B marketing

por Imrul C

24 de Dez de 2020

It has been an amazing course.

por Arshit T S

13 de Mai de 2020

International marketing skills

por Ashish C

31 de Mai de 2018

very good and informative

por Saurabh K

20 de Fev de 2019

very good for learning

por Ankur K

15 de Ago de 2021

The course was good!!


17 de Out de 2020

Very knowledgeable

por jose m m

10 de Mai de 2020

perfect, very good

por Deleted A

13 de Fev de 2019

excellent teaching

por Phan T A

5 de Abr de 2016

love the lectures

por Vineet k

13 de Fev de 2019

Good teaching.

por Guillermo G

19 de Jul de 2016

Great teacher!