This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
Informações sobre o curso
Habilidades que você terá
- 5 stars74,25%
- 4 stars18,21%
- 3 stars4,55%
- 2 stars1,58%
- 1 star1,38%
Principais avaliações do INTERNATIONAL B2B (BUSINESS TO BUSINESS) MARKETING
very insightful and the expert talks gave a more in-depth understanding of the concepts from an actual industry perspective
More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix
Very good course with clear instruction and many productive ideals regarding B2B marketing
Nice course the teacher explain very well all the concept. Thank you very much I ve learned a lot
Sobre Programa de cursos integrados Marketing internacional e crescimento industrial
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