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Voltar para International B2B (Business to Business) Marketing

Comentários e feedback de alunos de International B2B (Business to Business) Marketing da instituição Universidade Yonsei

467 classificações
94 avaliações

Sobre o curso

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Melhores avaliações

7 de Set de 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

18 de Dez de 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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76 — 93 de 93 Avaliações para o International B2B (Business to Business) Marketing


30 de Mai de 2016

It would be better if the course can include more examples

por Juan E S M G

16 de Jan de 2018

Very good it porvides excellent tips for B2B2C Marketing

por Ornicha B

15 de Abr de 2020

It was a great opportunity to study in this course

por Omkar P

5 de Out de 2020

great course

por Diego A P G

7 de Mar de 2017

Good content

por Guruswaminathan A

4 de Ago de 2019

Very good

por Misbahul A

10 de Jun de 2020



14 de Mar de 2019



18 de Ago de 2019

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

por Sourabh N

25 de Jul de 2017

Course will be more interesting & enthusiastic with live examples of different industries.

por Ayona D

14 de Jan de 2018

The accents and voice are not too clear in some of the videos

por 윤기효

29 de Set de 2018


por Felix S

12 de Set de 2016

Some of the content are repetitive. The first interview sounds "staged". Some Korean reference ("noon sei" or something like that ) are non-value adding.

por Rushil S S

10 de Mai de 2020

More focus was on theories , instead students should be exposed to tools which are actually used for International Marketing.

por Rahul S

14 de Mai de 2020

Teaching way is not so good and some topics still i am confused

por MD J P

19 de Set de 2020

Well, professor is not that much cooperative.

por Md. T H B

9 de Out de 2020

Less explanation and high complexity. Used less known terms as well as highly customized terms. Very much difficult to visualize the factors and understand properly.

por Prince S

25 de Jul de 2021

It's not what I expected at all, I'm sorry, but that's how it feels