How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
Este curso faz parte do Programa de cursos integrados Empreendedorismo
Entrepreneurship 1: Developing the Opportunity
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Informações sobre o curso
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Resultados de carreira do aprendiz
67%
comecei uma nova carreira após concluir estes cursos
62%
consegui um benefício significativo de carreira com este curso
Habilidades que você terá
Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Resultados de carreira do aprendiz
67%
comecei uma nova carreira após concluir estes cursos
62%
consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Curso 1 de 5 no
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 12 horas para completar
Sugerido: 4 weeks of study, 1-2 hours/week
Inglês
Legendas: Inglês, Vietnamita, Árabe
Programa - O que você aprenderá com este curso
21 minutos para concluir
Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
21 minutos para concluir
3 vídeos (Total 21 mín.)
3 videos
0.2 What Is Entrepreneurship?5min
0.3 Can You Teach Entrepreneurship?6min
3 horas para concluir
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
3 horas para concluir
9 vídeos (Total 137 mín.), 2 leituras, 1 teste
9 videos
1.2 Profile of the Entrepreneur5min
1.3 Entrepreneurship in Established Firms18min
1.4 Venture Creation's Role in Society8min
1.5 Types of Enterprises5min
1.6 Technology Entrepreneurship14min
1.7 Impact Entrepreneurship13min
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15min
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with the Founders of Terrafugia and Wanderu10min
1 exercício prático
Module 1: Introduction to Entrepreneurship Quiz20min
2 horas para concluir
Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
2 horas para concluir
7 vídeos (Total 91 mín.), 2 leituras, 1 teste
7 videos
2.2 Push and Pull and the Sources of Innovation13min
2.3 Customers as Sources of Opportunities16min
2.4 Importance of the Idea (VIDE Model)13min
2.5 Assessing Opportunities7min
2.6 The Tournament Approach7min
(Optional) From Idea to Opportunity: Interview with Amy Errett24min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with Founders of TemperPack and Of Mercer10min
1 exercício prático
Module 2: Opportunity Analysis Quiz20min
2 horas para concluir
Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
2 horas para concluir
8 vídeos (Total 107 mín.), 2 leituras, 1 teste
8 videos
3.2 Understanding User Needs26min
3.3 Competitive Analysis9min
3.4 Generating Ideas with Individuals and Groups4min
3.5 Planning: Assumptions11min
3.6 Planning: Discovery Driven Planning17min
3.7 Planning: Discovery Driven Planning Worksheet8min
(Optional) Talent Management and Development: Interview with Jackie Reses15min
2 leituras
PDFs of Lecture Slides and Better Desk Spreadsheet10min
Audio Interview with Founders of Minibar and Relay Rides10min
1 exercício prático
Module 3: Markets, Need Finding and Plannning Quiz20min
2 horas para concluir
Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
2 horas para concluir
8 vídeos (Total 97 mín.), 2 leituras, 1 teste
8 videos
4.2 Testing your Idea: Customer Interviews9min
4.3 Testing your Idea: Surveys17min
4.4 Creating a Prototype: Physical Goods19min
4.5 Creating a Prototype: Software17min
4.6 Creating a Prototype: Services4min
4.7 Summary and What's Ahead1min
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20min
2 leituras
PDF's of Lecture Slides10min
Audio Interview with Founders of Caviar10min
1 exercício prático
Module 4: Pitching, Testing and Prototype Quiz20min
Avaliações
Principais avaliações do ENTREPRENEURSHIP 1: DEVELOPING THE OPPORTUNITY
por GGDec 3, 2018
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
por AGMay 4, 2017
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
por CPOct 24, 2018
The lectures are indispensable for anybody embarking into new business ventures whether on a start-up or an established corporation. Great advice from world class faculty that has industry relevance.
por SKDec 27, 2019
An amazing experience with great illustrations, systematic notes and easy explanations by the teachers. A very precise to-the-point approach helps easily grasping important aspects of the subjects.
por MTAug 29, 2016
Excellent content, in-depth compared to may other MOOCs. The instructors have organized the lectures very well and shown some useful and practical methods that can be implemented at various stages.
por ENOct 28, 2016
It was very interesting to learn how to explore and test an idea. The additional audio and video interviews add up. On top of that, the professors use practical examples to illustrate the theory.
por AIDec 3, 2017
This course is well thought out and well organized and offered a lot of knowledge and insight that I intend to apply to my business idea. I am excited and plan to take the entire specialization.
por FBMar 29, 2019
Nice insight, despite having had entrepreneurship and business knowledge, this course is giving me a lot of material to work with for now and the future. Hope it will keep up the high standards
por FPSep 11, 2016
The material was very informative and instructors where also very spot on with their presentation. I enjoyed the course very much and look forward to other courses in this specialization.
por AMOct 28, 2016
It's a very helpful course as introduction to entrepreneurship world. It's very rich by knowledge about how take the risk to identify and utilize opportunities and get in the marketplace.
por FJMay 27, 2017
Well prepared information, lessons and resources. Panel of experts - a team approach to articulating the course. Each bringing their own skills and experiences making it more personable.
por PRAug 15, 2016
As it's the start of the whole specialisation it's not very clearly detailed. Like few lectures are amazing as solo lectures, but overall week wise all lectures do not connect so well.
oferecido por
Universidade da Pensilvânia
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre Programa de cursos integrados Empreendedorismo
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
Perguntas Frequentes – FAQ
Quando terei acesso às palestras e às tarefas?
Ao se inscrever para um Certificado, você terá acesso a todos os vídeos, testes e tarefas de programação (se aplicável). Tarefas avaliadas pelos colegas apenas podem ser enviadas e avaliadas após o início da sessão. Caso escolha explorar o curso sem adquiri-lo, talvez você não consiga acessar certas tarefas.
O que recebo ao me inscrever nesta Especialização?
Quando você se inscreve no curso, tem acesso a todos os cursos na Especialização e pode obter um certificado quando concluir o trabalho. Seu Certificado eletrônico será adicionado à sua página de Participações e você poderá imprimi-lo ou adicioná-lo ao seu perfil no LinkedIn. Se quiser apenas ler e assistir o conteúdo do curso, você poderá frequentá-lo como ouvinte sem custo.
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