How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Este curso faz parte do Programa de cursos integrados Entrepreneurship
Entrepreneurship 1: Developing the Opportunity
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Informações sobre o curso
4.8
1,730 classificações
Habilidades que você terá
Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship
Programa - O que você aprenderá com este curso
Semana
1Introduction and Course Materials
This module was designed to introduce you to the team of Wharton professors who are teaching this course and others in the Entrepreneurship Specialization. You will also discover that entrepreneurship has different applications and even different definitions in academia and in practice. By the end of this short module, you'll know what entrepreneurship means to you and others, and understand some of the common arguments about entrepreneurship as a field of study.
3 videos (Total 21 min)
3 videos
0.2 What Is Entrepreneurship?5min
0.3 Can You Teach Entrepreneurship?6min
Module 1: Introduction to Entrepreneurship
This module was designed to introduce you to the broad definition of the diverse topic of entrepreneurship and to give you an overview of the field. You'll learn the types of entrepreneurs, the most common categories of entrepreneurial ventures, and their key differentiating factors. Using real world examples, you'll see entrepreneurship in action in a wide variety of environments, from small businesses to social enterprises to large corporations. At the end of this module, you'll be able to define what entrepreneurship means to you, whether or not you fit the profile of the entrepreneur, and how to classify your venture to others. You'll also be able to cite current examples of successful entrepreneurial enterprises to support your own venture.
9 videos (Total 141 min), 2 leituras, 1 teste
9 videos
1.2 Profile of the Entrepreneur5min
1.3 Entrepreneurship in Established Firms18min
1.4 Venture Creation's Role in Society8min
1.5 Types of Enterprises9min
1.6 Technology Entrepreneurship14min
1.7 Impact Entrepreneurship13min
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15min
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with the Founders of Terrafugia and Wanderu10min
1 exercício prático
Module 1: Introduction to Entrepreneurship Quiz20min
Semana
2Module 2: Opportunity Analysis
In this module, you'll learn how to discover, develop, and assess opportunities, so you can choose one that has the best potential for success. Starting an enterprise is uncertain by nature, but you can increase certainty and decrease some risk by evaluating potential opportunities using thoughtful processes proven to help you decide which opportunities are better positioned for growth. You'll learn how to determine a market need, develop a solution, evaluate your solution using a variety of methods, and pressure test your idea. You'll also learn several methods of evaluating opportunity, including using customers, the VIDE model, and the tournament method. You'll see these processes applied to real world examples of both opportunities which were ultimately successful and those that failed. By the end of this module, you'll be able to apply these evaluation process to your own opportunities, and/or use them to discover new ones with greater potential for growth.
7 videos (Total 91 min), 2 leituras, 1 teste
7 videos
2.2 Push and Pull and the Sources of Innovation13min
2.3 Customers as Sources of Opportunities16min
2.4 Importance of the Idea (VIDE Model)13min
2.5 Assessing Opportunities7min
2.6 The Tournament Approach7min
(Optional) From Idea to Opportunity: Interview with Amy Errett24min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with Founders of TemperPack and Of Mercer10min
1 exercício prático
Module 2: Opportunity Analysis Quiz20min
Semana
3Module 3: Markets, Need-Finding and Planning
This module will help you define your market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture. You'll learn market segmentation, how to determine user needs, how to use the competitive landscape as well as potential users to refine your idea, and how to create a simple but powerful plan for your start-up that will allow you to avoid common mistakes and pitfalls. By the end of this module, you'll be able to refine your own pitch, develop a clearer picture of your user, and develop a useful model for your own enterprise.
8 videos (Total 99 min), 2 leituras, 1 teste
8 videos
3.2 Understanding User Needs26min
3.3 Competitive Analysis9min
3.4 Generating Ideas with Individuals and Groups4min
3.5 Planning: Assumptions11min
3.6 Planning: Discovery Driven Planning17min
3.7 Planning: Discovery Driven Planning Worksheet8min
(Optional) Talent Management and Development: Interview with Jackie Reses15min
2 leituras
PDFs of Lecture Slides and Better Desk Spreadsheet10min
Audio Interview with Founders of Minibar and Relay Rides10min
1 exercício prático
Module 3: Markets, Need Finding and Plannning Quiz20min
Semana
4Module 4: Pitching, Testing, and Prototyping
In this module, you'll learn how to pitch your idea, test it, and create a prototype. You'll learn why there's no single formula for a successful pitch, the best techniques for formulating good surveys, and strategies for creating prototypes for physical goods, software, and services. By the end of this module, you'll be be able to identify the key components of a successful pitch, know how to use surveys effectively to test your idea, and come up with a plan for building a prototype of your own product or service.
8 videos (Total 98 min), 2 leituras, 1 teste
8 videos
4.2 Testing your Idea: Customer Interviews9min
4.3 Testing your Idea: Surveys17min
4.4 Creating a Prototype: Physical Goods19min
4.5 Creating a Prototype: Software17min
4.6 Creating a Prototype: Services4min
4.7 Summary and What's Ahead1min
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20min
2 leituras
PDF's of Lecture Slides10min
Audio Interview with Founders of Caviar10min
1 exercício prático
Module 4: Pitching, Testing and Prototype Quiz20min
67%
comecei uma nova carreira após concluir estes cursos
83%
consegui um benefício significativo de carreira com este curso
Melhores avaliações
por GG•Dec 4th 2018
Even as I had started with a fragmented idea about entrepreneurship, this course kind of helped to articulate and build a structure of thought process around it. Looking forward for the courses ahead.
por AG•May 5th 2017
'Entrepreneurship 1: Developing the Opportunity' made me believe that i had all that one should know before starting up. I would recommend this course to all those looking to build the next big thing.
Instrutores
Lori Rosenkopf
Vice Dean and Director, Wharton Undergraduate DivisionSimon and Midge Palley Professor of Management
Laura Huang
Assistant ProfessorManagement
Karl T. Ulrich
Vice Dean of Entrepreneurship and InnovationThe Wharton School
Ethan Mollick
Associate ProfessorAssociate Professor of Management- Wharton School
David Bell
Xinmei Zhang and Yongge Dai Professor, Professor of MarketingMarketing
Kartik Hosanagar
ProfessorWharton School
David Hsu
Richard A. Sapp Professor of ManagementThe Wharton School
Sobre University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Sobre o Programa de cursos integrados Entrepreneurship
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
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