Informações sobre o curso

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62%

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Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 10 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Árabe

Habilidades que você terá

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

Resultados de carreira do aprendiz

67%

comecei uma nova carreira após concluir estes cursos

62%

consegui um benefício significativo de carreira com este curso
Certificados compartilháveis
Tenha o certificado após a conclusão
100% on-line
Comece imediatamente e aprenda em seu próprio cronograma.
Prazos flexíveis
Redefinir os prazos de acordo com sua programação.
Aprox. 10 horas para completar
Inglês
Legendas: Inglês, Vietnamita, Árabe

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Universidade da Pensilvânia

Programa - O que você aprenderá com este curso

Classificação do conteúdoThumbs Up95%(9,017 classificações)Info
Semana
1

Semana 1

21 minutos para concluir

Introduction and Course Materials

21 minutos para concluir
3 vídeos (Total 21 mín.)
3 videos
0.2 What Is Entrepreneurship?5min
0.3 Can You Teach Entrepreneurship?6min
3 horas para concluir

Module 1: Introduction to Entrepreneurship

3 horas para concluir
9 vídeos (Total 137 mín.), 2 leituras, 1 teste
9 videos
1.2 Profile of the Entrepreneur5min
1.3 Entrepreneurship in Established Firms18min
1.4 Venture Creation's Role in Society8min
1.5 Types of Enterprises5min
1.6 Technology Entrepreneurship14min
1.7 Impact Entrepreneurship13min
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15min
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with the Founders of Terrafugia and Wanderu10min
1 exercício prático
Module 1: Introduction to Entrepreneurship Quiz20min
Semana
2

Semana 2

2 horas para concluir

Module 2: Opportunity Analysis

2 horas para concluir
7 vídeos (Total 91 mín.), 2 leituras, 1 teste
7 videos
2.2 Push and Pull and the Sources of Innovation13min
2.3 Customers as Sources of Opportunities16min
2.4 Importance of the Idea (VIDE Model)13min
2.5 Assessing Opportunities7min
2.6 The Tournament Approach7min
(Optional) From Idea to Opportunity: Interview with Amy Errett24min
2 leituras
PDFs of Lecture Slides10min
Audio Interviews with Founders of TemperPack and Of Mercer10min
1 exercício prático
Module 2: Opportunity Analysis Quiz20min
Semana
3

Semana 3

2 horas para concluir

Module 3: Markets, Need-Finding and Planning

2 horas para concluir
8 vídeos (Total 107 mín.), 2 leituras, 1 teste
8 videos
3.2 Understanding User Needs26min
3.3 Competitive Analysis9min
3.4 Generating Ideas with Individuals and Groups4min
3.5 Planning: Assumptions11min
3.6 Planning: Discovery Driven Planning17min
3.7 Planning: Discovery Driven Planning Worksheet8min
(Optional) Talent Management and Development: Interview with Jackie Reses15min
2 leituras
PDFs of Lecture Slides and Better Desk Spreadsheet10min
Audio Interview with Founders of Minibar and Relay Rides10min
1 exercício prático
Module 3: Markets, Need Finding and Plannning Quiz20min
Semana
4

Semana 4

2 horas para concluir

Module 4: Pitching, Testing, and Prototyping

2 horas para concluir
8 vídeos (Total 97 mín.), 2 leituras, 1 teste
8 videos
4.2 Testing your Idea: Customer Interviews9min
4.3 Testing your Idea: Surveys17min
4.4 Creating a Prototype: Physical Goods19min
4.5 Creating a Prototype: Software17min
4.6 Creating a Prototype: Services4min
4.7 Summary and What's Ahead1min
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20min
2 leituras
PDF's of Lecture Slides10min
Audio Interview with Founders of Caviar10min
1 exercício prático
Module 4: Pitching, Testing and Prototype Quiz20min

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Sobre Programa de cursos integrados Empreendedorismo

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Empreendedorismo

Perguntas Frequentes – FAQ

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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