This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Arjun G•
Good introductory course on Business Applications of Customer Analytics !
por sina j•
very informative , I really enjoyed the course and recommend it to others
por Lee J Y•
Excellent course that provide you an overview of the customer analytics.
por Varad V•
It should have involved a bit more of detail in the individual analyses.
por Neha D•
The course must have some software training to use customer analytics.
por Meena R•
Well presented! However, the course needs some of the aspects updated.
por Pakshal G S•
Great Content. The Course could be made a little bit more interesting.
por ISVORYA S•
Course is really good. A little more in-depth details could be given.
por Jaime L•
Nice introduction. I wish that it were a little bit more skills based.
por Harish G•
It was great. I got a good nag of what exactly customer analytics is.
por Zhilin L•
A useful course that introduces us to the world of customer analytics
por Aviral S•
More discussion on predictive models would add value to the learning.
por Tanos R L F•
Very complete introduction to Costumer Analytics with clear examples.
por Vivek G•
Good course to learn about how various firms analyze their customers.
por Stephan M•
Very good content and forward overlook of future marketing evolution
por Nikhil C•
Predictive modelling seemed a bit confusing.rest the course was good
por Cole V•
The third week's quiz did not match up well to the lecture material.
por Risa H•
I would like to see more participating on the forum from professors.
por Shijin T•
Great course to understand the basics concepts of customer analytics
por Sai A R•
The examples of application of marketing analytics was mind-blowing!
por Jordan E•
Good course. would prefer some side notes in addition to the slides
por Nate W•
Peter is an amazing teacher not so much for the professor in WEEK 4
por Tyler K•
I enjoyed the course. I wish there were more hands on practicing.
por rakshit k•
the mentors are all good but they are too fast with their lessons.
por Fernando A•
Enfocado completamente en teoría, hace falta ejercicios/ practica