This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
por Harish B•
More of theory than practice. Nevertheless good for professionals with little or no experience in Customer analytics.
por Marc-Antony N•
Excellent course. Informative, fun, engaging and exciting. I found Eric Bradlow (week 5) to be an excellent teacher.
por Yanxin J•
I wish to have more in deep introduction related to customer analytics, not just conceptual and case analysis.Thanks
por Julie H•
Great experience. Content is easy to understand. Wish to have more extended learning materials for future learning.
por Vadim L•
Week 5 was great but still cannot be compared to value of Introduction to Marketing course from the same university.
por Daniel I A R•
It is usefull but must be upload with the new trends that are the most important around the worild nowadays, tnahks
por Bernard P•
Excellent course. On some practice quizzes questions where asked that were then covered in the subsequent lectures.
por Deepak K•
Overall Course was satisfying, although I was accepting an assignment related to data analysis with real grading.
por Evgenii K•
quite some info necessary for quizzes is not available in materials directly. requires extra efforts to research.
por Xuefei Z•
pros: A global introduction of customer analytics applied in marketing.
cons: Some cases are not very up-to-date
por Maria-Sophie G•
I'd appreciate more exercises and a opportunity to ask questions regarding the application to your own business.
por Regina R•
Great Backgrounder. Very Relevant. Needs to be updated though based on latest e commerce stats and covid impact
por John H Y•
the last course is especially useful and informative. Open my eyes to lots of actual practices of leading firms
por Bharanidharan A•
The whole course is good in terms of the outline. I felt Perspective analysis would have been more non-abstract
por Swastika S•
The only downside is that, it requires prior knowledge of some marketing concepts and a grasp on the glossary.
por Lukasz S•
It's a great course, my only concern would be that it might be a little outdated while completing in 2018/2019
por Philip M•
It was a great course for getting the principles across, but would have liked a little more in depth approach.
por Ryan C•
This was a very insightful program with real life applications. A must have in the sales and marketing field.
por Soumya K R•
Gave a short and crisp insight into the world of Customer Analytics. Have recommended the course to others.
por zhenyu z•
It was a great experience to learn some new knowledge. If we can get more case studies, it would be better.
por Martin V•
week 3 test have errors, sometimes i hit the correct anwser and it was ok, sometimes it was marked as error
por Neeraj A•
A great starter for business people to understand the value of using analytics in their business decisions.
por John R•
Paced well. Easy to follow. More but shorter quizes would be helpful, as theres a lot of material covered.
por BRAD K•
Great professors. The topics are very helpful but the course needs to be updated to be relevant for 2020.
por Aditya V•
Good content,great teaching,basic concepts were taught. Quiz answers are a bit ambiguous. Great examples.